Contently

DECEMBER 16, 2016

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. 2016 was a landmark year for the marketing, media, advertising, and tech space.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 “Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. TOPIC ANALYSIS. Vector Graphics from: Vecteezy.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet ad spend grew after years of stagnation.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media 96

Social Media Media B2B Tips 96

KEO Marketing

MAY 5, 2016

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. 75% of internet users were online via a mobile device at the end of 2015. . Mobile Marketing in 2016: How can you address the mobile revolution? 25 – 34.

Planning 48

Planning Mobile Marketing Forrester Internet Marketing 48

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! It enables you to leverage competitors’ knowledge, assess potential threats from new entrants, and gauge the strategies of current market players.

Ad Building 118

Ad Building Business Work Management SWOT 118

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. There is also evidence that suggests some workers are more productive at home. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. ” Mike Tholfsen – Principal Product Manager, OneNote Microsoft. EdWeek Market Brief, Education Week. Independent. KerryHawk02. Kerry Gallagher.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

JANUARY 13, 2016

For marketers, words are our most powerful tool (followed closely by visuals). We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Marketing-Specific.

Thought Leadership 48

Thought Leadership Blast Campaigns Marketo Opt-out 48

Biznology

JANUARY 27, 2016

There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. million new “things” will get connected every day in 2016, with a total of 6.4 billion connected things in use worldwide during 2016. s forecasts, 5.5

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. The Contenders.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. It is also the world’s most valuable bank by market capitalization. Revenue: $131.4 Revenue: $41.8

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

6sense

DECEMBER 22, 2015

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. We were interested in learning what technologies and approaches would define budgets and go-to-market strategies in the coming year. Customer-Centric Marketing Will Become a Must-Have.

B2B Marketing 48

B2B Marketing Work Management Planning Marketing Management 48

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Contently

APRIL 5, 2022

For better or worse, it’s unlikely you’re reading this article without interacting with their products. Its Year in Search —an emotion-laden roundup of the year’s news—is an Internet fixture. They offer tutorials, stats, and features to digital marketers for free. Its marketing reflects this.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LEADership

JANUARY 22, 2016

These days, tech evolves unbelievably quickly, and it’s important to make sure that our marketing strategies keep up. With the rise of the internet, we saw the rise of email campaigns. The popularity of smartphones led to a focus on mobile marketing. As we near the end of January, what are your predictions for 2016?

Trends 40

Trends Banner Ads Mobile Advertising Banners 40

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Advertisers bid on ad space that holds relevance to their brand, product, or service and use data to serve contextually-relevant ads. If you’re like most internet users , the answer is yes.

Display 48

Display Advertising Agencies Spending Advertisements 48

Contently

JULY 9, 2018

percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 What can marketers glean from this emoji use? Emojis could also offer brands a visual indication of how their products fare compared to the competition. percent of tweeted emojis were negative.

Internet Marketing 167

Internet Marketing Custom Publishing Marketing Report Analysis 167

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish. Vertical Video.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Biznology

FEBRUARY 26, 2020

It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. The following year in 2016, it fell again by 3.6 During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. There is also evidence that suggests some workers are more productive at home. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Contently

JULY 9, 2018

percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 What can marketers glean from this emoji use? Emojis could also offer brands a visual indication of how their products fare compared to the competition. percent of tweeted emojis were negative.

Internet Marketing 135

Internet Marketing Custom Publishing Marketing Report Analysis 135

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Contently

OCTOBER 24, 2017

” And a few months ago, Entrepreneur declared that “ The Dominance of Mobile Marketing Is Complete.” Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. rely on computers over smartphones for product information.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. 2) Central IT is Irrelevant? Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Image via BigStockPhoto.com. Conceptual Understanding.

Long Tail Marketing 154

Long Tail Marketing Elasticity Tips Public Relations 154

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. It’s the collective force behind many products and services that are fast becoming indispensable to modern life.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Biznology

JULY 19, 2018

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. Q: How is Ascend differentiating from its competitors?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144