Contently

FEBRUARY 28, 2017

According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. internet users like ads that show “real people,” not just gender stereotypes from the past. But as younger generations demonstrate, marketers should not view it as an optional ad tactic.

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Hubspot

MAY 1, 2020

Alternatively, they've also sponsored live product tutorials from social media influencers. 25 Live Video Stats That Marketers Need to Know. In 2019, internet users watch 1.1 The video streaming market is projected to hit 184.3 By the end of 2020, live streaming is expected to account for 82% of all internet traffic. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . facebook and @google offer similar #ad products.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Buffer

APRIL 29, 2019

If you think back three years ago to 2016, live video was everywhere. Live video seemed destined to be a huge focus for social media and for marketing strategies. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). source: Digital Marketing Philippines ). 88% of search engine optimization marketers believe optimizing for mobile will be more important this year. 86% of internet traffic is generated through search engines. source: eMarketer ). source: BrightEdge ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing. And I like how it drives too.”

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Outbrain

JANUARY 25, 2021

Understanding these trends and aligning marketing strategy accordingly will be key to sustainable success in digital marketing (themes that we’ll be covering at our exclusive event, Outbrain Unveil !). 5 Major Digital Marketing Trends. With overly pushy ads, marketers run the risk of evoking negative associations.

Trends 41

Trends Advertisements Advertising Buy 41

Contently

AUGUST 3, 2016

As the internet’s corporate rolodex, LinkedIn gets the job done. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 In 2016, only 28 percent of LinkedIn’s digital ad revenue in the U.S. Facebook is for the opinionated person who overshares details about private life. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Directive Agency

MAY 2, 2017

You’re probably up against dozens of companies that provide the same product or service as you. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. What is influencer marketing? How effective is influencer marketing? is made in return.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. The launch of Facebook Live has been a springboard for the use of video in marketing. Kevin Weil , the head of product at Instagram, said the company pivoted here.

Social Media 49

Social Media Trends Media Broadcasting 49

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. In the past, there was a clear difference between a marketer and a content marketer.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. According to eMarketer : Google owned 82.8% It’s not all about search anymore.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Adobe Experience Cloud Blog

AUGUST 4, 2017

” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. 79% of internet users (68% of all U.S.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Biznology

SEPTEMBER 26, 2016

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. I’m not suggesting everybody run out and immediately start marketing on Snapchat—far from it.

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Content Standard

OCTOBER 12, 2018

Loud, obtrusive autoplay is often regarded as one of the greatest annoyances among Internet users. In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. If your marketing team is making video a top priority in 2019, consider producing content that says a lot without ever making a sound.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Content Standard

MAY 16, 2016

Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Today, eMarketer projects e-commerce sales will surpass $3.5 As marketers, we all recognize the enormous gap between customer expectations and what marketers deliver.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

MAY 16, 2016

Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Today, eMarketer projects e-commerce sales will surpass $3.5 As marketers, we all recognize the enormous gap between customer expectations and what marketers deliver.

Cable 45

Cable Classified Ads Storytelling Customer Surveys 45

Biznology

JULY 31, 2017

When our Internet Child grows into an Adult Digital Earth. digital ad market.” ” These two companies took nearly 20% of the world’s advertising revenue , a combined $106 billion in 2016. .” billion in advertising growth in the third quarter (2016)…leaving just 1% for everyone else.”

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Contently

AUGUST 9, 2016

Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. Mobile is now the primary way people across the globe access the internet.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100