NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. The Contenders.

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Top of Funnel Video Marketing Promotion Paid Search Agency 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Instagram added 100 million users in roughly six months during 2016.

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Statistics Social Media Media Mobile Advertising 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

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Trends Mobile Advertising Planning Marketing AI 80

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising? Now it has taken the lead.

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Display Advertising Agencies Spending Advertisements 48

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016.

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Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

LEADership

JANUARY 22, 2016

These days, tech evolves unbelievably quickly, and it’s important to make sure that our marketing strategies keep up. With the rise of the internet, we saw the rise of email campaigns. The popularity of smartphones led to a focus on mobile marketing. As we near the end of January, what are your predictions for 2016?

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Trends Banner Ads Mobile Advertising Banners 40

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 34% watch product and informational videos.

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Stats Work Management Marketing Management Content Marketing 100

Outgrow

MAY 26, 2021

As the pandemic made us more reliant on the internet and social media, our shopping habits have become more reliant on those too. New user acquisition is the top priority for 73% of marketers in 2021, rising from only 46% in 2020. For more fascinating post-pandemic marketing trends and statistics, check out this blog here!

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Paid Advertising Products.

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Adwords PPC Paid Search Agency Google 121

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. Internet users. Of course, search, like all other digital marketing tactics, continues to evolve. Mobile has increased dramatically in importance. Another 36% use mobile search. 8%, mobile and sitelinks. Image credit: MarketingProfs.

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SEM Paid Content Stats SEO 100

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

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Twitter Trends Video Marketing Advertising Agencies 91

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . eMwebinar pic.twitter.com/au7GLOCewh.

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Emarketing Mobile Advertising Advertising Agencies Privacy 60

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

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Case Study Case Studies Studies Advertising Agencies 52

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Youtube Stats Paid Content Marketing Strategy 110

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

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Linkedin Paid Content Social Media Ideal Customer Profiles 118

KEO Marketing

MAY 15, 2017

Marketing is constantly changing. There are always new methods for reaching customers utilizing different means of technology to pursue and speed up the marketing process while cutting back on resources, time, and energy. Content marketing is on the rise. Account-based marketing is emerging as a strong viable strategy.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

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Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

MARCH 10, 2016

That’s why we’ve handpicked 16 events that’ll gather the best and brightest in marketing, tech, and innovation for you to learn from. 16 Events You Should Attend in 2016. Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. 1) An Event Apart. 4) Collision.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Conference 28

ClearVoice

OCTOBER 10, 2018

No matter how long you have been involved in the content marketing game, there is always more to learn. “Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Report: Social and internet usage is largely flat since 2016.

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Marketing AI Google Mobile Advertising Internet Marketing 67

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Hinge Marketing ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Which platform is better for content marketing?

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Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

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Paid Content Advertisements Advertising Banner Ads 35

Outbrain

JANUARY 25, 2021

Understanding these trends and aligning marketing strategy accordingly will be key to sustainable success in digital marketing (themes that we’ll be covering at our exclusive event, Outbrain Unveil !). 5 Major Digital Marketing Trends. The paradox of disruptive online advertising. The end of exclusive bookings.

Trends 41

Trends Advertisements Advertising Buy 41

QuanticMind

NOVEMBER 29, 2018

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Furthermore, an increasing amount of consumers who own a smartphone do not use any other internet connection at home.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Outbrain

DECEMBER 10, 2018

So, if you’re trying to sell a product or service, whether B2B or B2C, millennials represent a serious chunk of your potential clientele. What’s more, millennials grew up on the internet, and they’re highly tech-driven. Millennials + Native Advertising = Perfect Match. In 2016, native advertising spend in the US reached $16B.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Content Standard

DECEMBER 28, 2017

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions. Every brand should want to be a part of the answer. Image attribution: TechCrunch.

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Paid Content Amazon Content Marketing Long Tail Marketing 58

QuanticMind

NOVEMBER 16, 2018

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. But while ad blockers gained popularity back in 2016, three years later, advertising revenue is as strong as ever. Nobody’s saying they hate advertising.

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PPC Ads Mobile Advertising Ad Frequency 40

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. We’re here to tell you about affiliate marketers. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. pictured: Jason Douglas, Product Management Director for @google Actions). Featuring: Jason Douglas, Product Management Director for Google Actions. for mobile will continue to see updates.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

readwrite

APRIL 9, 2013

Wanting in on the booming mobile ad market, Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Called Voice Ads, the technology works off the Internet connection of any iOS or Android mobile device. According to Nuance, advertisers see lots of potential. What Is A Voice Ad?

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Gartner 40

RebelMouse

JUNE 7, 2018

The much-anticipated internet trends report by Mary Meeker made. More than half of those hours were spent on mobile. As the makeup of digital consumption changes, so does the formula for effective marketing that caters to it. 95% of people say they trust product recommendations from someone they know.

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Facebook CMS Development Advertising Agencies Paid Search Agency 61