chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

SmartBug Media

SEPTEMBER 12, 2023

AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. One could argue that AI’s been a part of SEO since 2016 , when Google started using it to power its ranking algorithm. How can AI tools improve your SEO strategy? Translation?

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

SalesIntel

DECEMBER 6, 2023

Selecting the optimal sales prospecting solution necessitates evaluating factors like data accuracy, ease of use, integration capabilities, and compliance with regulatory standards. Sales Productivity Tools Sales productivity tools are fundamental for optimizing the efficiency and output of sales teams.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me?

SERP 74

SERP Optimization Content Keywords 74

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Contently

OCTOBER 11, 2022

Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons. The first is their budget.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Envy

JULY 31, 2017

When Aqua launched its security platform back in 2016, the competition was fierce from day one. HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. Step 5: Inbound marketing with Hubspot. The Winning Strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

ClearVoice

AUGUST 16, 2023

Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. In 2016, Snapchat launched Bitmoji with personalization top of mind. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Even back in 2016, when slightly less people had smartphones , most of the consumer population would disregard or delete emails that weren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

MAY 30, 2023

By leveraging the power of AI, businesses can enhance their sales force’s performance, foster a culture of continuous improvement, and optimize their overall sales potential.” HubSpot Content Assistant Explore HubsSpot’s AI Content Assistant Price : Free with additional features for premium HubSpot accounts.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Biznology

FEBRUARY 7, 2022

A myriad of other related concerns are also key, including attracting and retaining top talent, optimizing the employee experience and technology for remote and hybrid workforces, enhancing workforce culture and employee engagement, compensation and benefits, and paying attention to the mental and physical health of the employees who do stay.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Hubspot

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2016.

Social Media 101

Social Media Social Marketing Media Planning 101

ClearVoice

JUNE 5, 2023

Facebook Reels Short-term video content exploded with the release of TikTok in 2016. An optimized Facebook video is: An actual video. Optimized for mobile. Optimize as necessary. The platform publishes a recording of the video to the profile, group, or page for later viewing. Then, Instagram featured Reels in 2020.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 91% of US internet user search every month (source: HubSpot ). source: HubSpot). source: BrightEdge ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Contently

JUNE 22, 2016

HubSpot, for instance, published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of mobile optimization in relation to Google’s new algorithms. Finally, at the end of 2015, the company published a comprehensive e-book titled “ 17 SEO Myths You Should Leave Behind in 2016.”

Content 113

Content Hubspot Storytelling Facebook 113

Hubspot

JUNE 24, 2016

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. At INBOUND 2016, Oli Gardner will unveil the most ridiculously complicated equation you’ve ever seen. Social media is no longer a place of deep engagement, it's optimized to share content -- increasingly paid content. For the Email Marketer.

Marketing Analytics Tools 51

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 51

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. There’s no shortage of guides out there telling you how to optimize your LinkedIn profile and pages to drive clicks to your company website, but that’s not nearly enough. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SmartBug Media

MAY 19, 2020

At a high level, HubSpot’s sources report can show you this information. Image taken from HubSpot. ). You’ve likely heard of conversion rate optimization (CRO). You can easily segment your leads in HubSpot and run revenue reporting to understand these unit economics. Improve new lead conversion rates.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The result: 38% decrease in visits from 2016 to 2017. The result: 35% decrease in visits from 2016 to 2017. The result: 24% decrease in visits from 2016 to 2017. Query: "instagram hacks".

Traffic 77

Traffic Features Google SERP 77

SmartBug Media

DECEMBER 4, 2019

In terms of content that increases your organic visit-to-lead conversion rate, it must accomplish three things: First, it must be optimized for the right keywords so that it can be found via organic search. This post was originally written on June 10, 2016, and it was updated in December 2019.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Hubspot

FEBRUARY 5, 2018

Simply put, "you don’t get as much organic traffic from being in position one when there's a snipped above your search result," says HubSpot's SEO Associate Marketing Manager Padraig O'Connor. They take clicks away from the search results beneath them, which is why businesses can’t afford to not optimize their content for featured snippets.".

Features 77

Features Google Work Management SERP 77

ConvertKit

JANUARY 15, 2021

Knowing your audience, offering something of value, and optimizing your emails are just a few of the email marketing best practices you should be focusing on in 2021. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). Over 319 billion emails are sent around the world every day. The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Outbound Engine

DECEMBER 4, 2019

Optimize Your Emails. Is your content optimized for mobile viewing? Check out our post “ Understanding the Anatomy of an Email Newsletter” for more on proper email optimization. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. HubSpot’s Marketing Blog. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SmartBug Media

NOVEMBER 6, 2019

It might be obvious but still going to mention here—you need to have an optimized landing page, and there are several elements that effectively convert visitors. Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page. Landing pages. Cal l-to-action. Need another example?

Design 75

Design Tactics Sales Leads Marketing Websites 75

KEO Marketing

MAY 26, 2017

According to HubSpot, from 2015 to 2016, there was a 21% increase in the number of businesses that had an account-based marketing program in place. The content is in place, and so are the platforms, so now it is time to launch, measure, optimize and build the campaign. Measure and optimize campaigns as you go.

Account Based Marketing 69

Account Based Marketing ABM Marketing & Strategy Buying Cycle 69

Hubspot

OCTOBER 28, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. George’s Linkedin profile will make you a Hubspot expert. He is among the ‘Top 25 Most Influential PPCers’ listed by PPC Hero from 2016-2020. Jeff Bullas Jeff Bullas was named the No.1 Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Customer Experience Matrix

JUNE 13, 2016

It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. HubSpot’s Marketing Blog. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

MARCH 10, 2016

16 Events You Should Attend in 2016. When & Where: April 4-6, 2016: Seattle, Washington. May 16-18, 2016: Boston, Massachusetts. July 25-27, 2016, Washington, D.C. August 29-31, 2016: Chicago, Illinois. October 3-5, 2016: Orlando, Florida. October 31-November 2, 2016: San Francisco, California.

Advertising Agencies 28

Advertising Agencies Paid Search Agency CMO Conference 28

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. Landing Page Testing.

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Contently

NOVEMBER 21, 2016

I’m proud to announce that for the second year running Contently has been named to Deloitte’s 2016 Technology Fast 500™ Ranking , which recognizes both public and private companies with operating revenues of at least $5 million. And at work, I run the financial operations of a company that seems to be growing just as fast.

Lead Scoring 60

Lead Scoring Lead Ranking Content Storytelling 60