Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 269

Paid Content Paid Search Agency Advertising Agencies Work Management 269

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Only B2B

JANUARY 12, 2022

Content syndication should be one of the most important of these strategies. According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Recently, CarMax let us take a look under the hood of a content program that’s driven over $56M in content value over the past year, and come to rank for 1.5 million keywords worldwide.

SEO 179

SEO Content Paid Search Agency Youtube 179

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 10 Ways to Engage Your Audience with Interactive Content.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. It’s not a nice-to-have anymore; it’s a necessity.

Storytelling 218

Storytelling Trends Ethics Content 218

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. Customize to Location. Modify by Lifecycle Stage. Adapt by Persona.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 91% of businesses use video as a marketing tool – an all-time high since 2016. 91% of businesses use video as a marketing tool – an all-time high since 2016. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. Hyper-partisan content mills. Like most trends on this list, this story isn’t contained to 2016. So what happened?

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

KoMarketing Associates

FEBRUARY 9, 2017

Recent research indicates that delivering personalized video content can yield positive results for marketers. Forty-nine percent publish them on landing pages, and 36 percent exhibit them via email. Trends in Marketing Video Content Viewership. and 11 a.m. and 11 a.m. However, video viewing reached its peak between 5 p.m.

Video Marketing 120

Video Marketing Personalization Business Content 120

Martech

MAY 26, 2023

Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. Oracle acquired AddThis in 2016. AddThis was a popular tool for upwards of 15 million publishers. Why we care. What’s next.

Tools 93

Tools Custom Publishing Paid Search Agency Marketing Management 93

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. Prospects are buried by the enormous amount of content and they are ignoring most it. Interactive Content. Disruptive Content. Mobile Content.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example. Content Marketing 2016 & SEO.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. Audit Your Content Assets. What content flopped in 2015?

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Vidyard

DECEMBER 28, 2016

And that is saying something given that both of those videos seem to rein at the top of the charts years after they were published. Plus, they personalized the anthem so their prospects and customers received their own custom anthem. Conductor’s ‘SEO and Content Go to Couple’s Therapy’. The Best 5 Holiday Videos of 2016.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). I always do.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. What is generative AI, and how can it help SMBs?

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Helping your teams focus on high-value tasks and build stronger customer relationships. Read the full Schneider Electric story Leading AI companies: Rossignol Rossignol, a century-old French pioneer of ski equipment, expanded into summer sports in 2016 with the introduction of mountain bikes. Humans would vet, edit, and publish.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Download the content funnel mapping checklist. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.”

Enterprise Management 97

Enterprise Management Work Management Research Marketing Management 97

Leadspace

JUNE 24, 2016

Joe Lazauskas , Editor-in-Chief at Contently (and a fine example of a brand journalist), asks the WWFish question, Did Facebook Just Deliver a Crushing Blow to Native Advertising? Integrate and Heinz Marketing published a list of 40 Demand Marketers Who Are Changing the Game. Congratulations, game changers! The solution?

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

Linkedin 76

Linkedin Correlation Word of Mouth Thought Leadership 76

Content Standard

JANUARY 13, 2016

Below, we unpack four major trends and where they’re headed in 2016. All of this means brands need to think vertically in addition to horizontally when they shoot video content for use across multiple screen types and sizes. We may even see long-form content take a vertical form as the mobile revolution continues.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation. Content before tech.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Contently

FEBRUARY 22, 2017

Every Wednesday, a group of Contently employees grabs lunch from a new restaurant in New York City. Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision. In 2016, the Contently talent team paired 5,952 freelance contributors with our clients.

Analytics 142

Analytics Branding Brand Identity Content 142

KEO Marketing

DECEMBER 8, 2015

Get creative about content. You know that content has to be bold, brilliant, and beneficial if you want people to find it on the Web. The thing is, competing B2B brands know that, too – and they’re already creating great content that appears in search results. These are the questions your customers ask all the time.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. “Everything we do as content marketers comes down to understanding and responding to problems and felt needs. How are we actually processing all of this information and turning it into amazing content for our readers?

Work Management 128

Work Management Marketing Management Content Marketing Planning 128