Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base.

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Marketing Insider Group

MARCH 7, 2016

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group.

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Marketing Insider Group

FEBRUARY 23, 2016

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group.

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Marketing Insider Group

SEPTEMBER 5, 2016

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen.

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chiefmartech

DECEMBER 21, 2015

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. 2016 is the year we hit “peak martech” in the marketing technology vendor landscape.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Marketing Insider Group

FEBRUARY 19, 2016

You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […].

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KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Contently

JUNE 30, 2016

Content marketing is transforming. But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. Even our product team leverages content to help explain our (often-complicated) tech to the world.

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Marketing Insider Group

APRIL 21, 2016

Did you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing.

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Marketing Insider Group

AUGUST 16, 2016

By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […].

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KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. Social Media for B2B Marketing Content Distribution.

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Marketing Insider Group

FEBRUARY 22, 2016

Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group.

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ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? Marketers need to be ready to deliver quality content to help buyers answer questions or solve problems when a trigger event occurs.

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Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? and lots more.

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Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. REQUEST A FREE DEMO.

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DiscoverOrg

JANUARY 22, 2016

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Buzz Marketing for Technology

DECEMBER 21, 2015

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016.

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ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

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ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers.

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Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

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Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools. Social Analytics.

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Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

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Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform.

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Studies Content Emarketing Internet Marketing 111

Tony Zambito

DECEMBER 8, 2015

There has been much content propagated on buyer personas. Take The State Of Buyer Persona 2016 Survey. Please take a brief ten minutes to take the survey here: The State Of Buyer Personas 2016. From advice on how to do interviews to what elements to include in buyer persona descriptions. May I get your help?

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Ambal's Amusings

FEBRUARY 17, 2016

What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

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Contently

JUNE 25, 2020

.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. That promise was flawed.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. I’ve just given you a tiny taste with these 2016 podcast statistics.

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Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. It has always been the workhorse behind eCommerce, but now email marketing has become a driving force behind content during the meteoric rise of content marketing. highlight to tweet). The Integration of ESPs.

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

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Marketing Insider Group

DECEMBER 8, 2015

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

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Lattice

MARCH 23, 2016

What all the companies had in common was that they built a platform, created content to put on that platform, and then invested in ad-tech and optimization tools to ensure the right people are engaging with that content. The post Chasing Unicorns at MarTech 2016 appeared first on Lattice Engines.

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Marketing Insider Group

JANUARY 4, 2016

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

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