Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 165

Facebook Rules Advertisements Advertising 165

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. Since 2016, use of stories has increased by 987 percent.

Trends 109

Trends Examples Content Marketing Verticals 109

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 220

Paid Search Agency Mobile Advertising Mobile Marketing Business 220

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27 percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Adobe Experience Cloud Blog

JANUARY 3, 2017

It reminds me a lot of the great content I’ve seen and haven’t seen. At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Measure the ROI of Digital Advertising Beyond Revenue Impact.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

KEO Marketing

MAY 17, 2016

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. Prospects are buried by the enormous amount of content and they are ignoring most it. Interactive Content. Disruptive Content. Mobile Content.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. WordStream ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

KoMarketing Associates

JUNE 26, 2018

Marketers Remain Dedicated to Original Video Content. In terms of original content, marketers appear to be focused on video, according to previous research. The statistics found that marketers will spend upwards of $10 million on digital/mobile video advertising in 2018.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. Or how your marketing strategy is performing against other companies?

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. And let’s not forget, they linger next to content, hoping someone gives them a nod. Why the hush-hush? Not exactly the life of the party.

Display 52

Display Advertising Agencies Advertisements Advertising 52

KEO Marketing

JANUARY 26, 2016

Mobile-friendly sites rank higher. Last spring, the company announced that content from mobile-friendly sites would occupy a higher position on the search engine results pages (SERPs). For brands that had already embraced mobile-responsive design , the change was welcome. Accelerated Mobile Pages will carry more weight.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Even so, Periscope has proven to be a great platform for live video content that paved the way for more formal arrangements. As the NFL season gets underway, you may notice something different—at least if you’re on Twitter.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

JANUARY 19, 2016

Brands are expected to double their spending on native advertising in the next three years, according to Adyoulike. But not everything is well inside the native content frenzy. shows that over the next 12 months, fewer marketers are planning to utilize native ads (45 percent in 2016 compared to 50 percent in 2015).

Advertisements 40

Advertisements Advertising Mobile Advertising Ad Exchange 40

Hubspot

AUGUST 24, 2020

It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Known as the B2 Awards, the entries in the competition were judged by some of the country’s top BMA leaders in B2B marketing and advertising. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. They also release new functionality for their users and advertisers every other week. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. And it was an instant hit.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 50

ROI Email Marketing Tips CTR 50

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. We want programmatic advertising—even if we’re not sure what that is. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising. Branding Bricks ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Biznology

DECEMBER 22, 2016

Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. Of course, this is a good thing because content is so important. Mobile, mobile, mobile.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising?

Display 48

Display Advertising Agencies Spending Advertisements 48

Webbiquity

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. However, that engagement ratio declined 26% in 2016. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6:

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 40

ROI Email Marketing Tips CTR 40

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. PHOENIX, Ariz., said Sheila Kloefkorn, president and CEO of KEO Marketing.

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48