KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

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Spending Studies Video Marketing Budget Programs 194

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day.

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Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. ” Davis asked, “How can we know the storyteller from the story?” There doesn’t have to be a difference between the story and the storyteller.

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Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

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Marketing Agencies 2 Lead Ranking Content Work Management 222

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

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Storytelling Case Studies Buyer's Journey Analytics 100

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Where to increase your content spend.

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Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Regardless, Instagram followed suit a few years later in 2016. Like, really consider it.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

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Content Marketing Content High Quality Lead Mobile Marketing 219

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 102

Content Standard

NOVEMBER 11, 2016

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. So the company did what many brands do when moving to a content marketing model—it tried to change as little as possible. Follow the Money.

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Marketing Budget Marketing Budget Creation Storytelling Budget Programs 91

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence.

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SEO Content Paid Search Agency Youtube 179

Content Standard

DECEMBER 12, 2017

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice.

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Storytelling Social Media Effectiveness Media 81

Contently

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

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Storytelling Marketing Management Impressions Paid Search Agency 167

Vidyard

NOVEMBER 14, 2016

If you weren’t able to make the trip to San Francisco (or didn’t tune into our Live Stream) here are some of the biggest lessons we took away from Viewtopia: Storytelling Isn’t Just a Buzzword. Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

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Forrester Marketing Report Work Management B2B Marketing 151

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Content Marketing 2016 & SEO. View the Webinar Recording.

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FAQ Webinar Metrics Trends Content Marketing 52

Onalytica B2B

MAY 12, 2016

Be sure to follow them to stay up to date on the best content and resources on Virtual Reality. Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” TOPIC ANALYSIS.

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Work Management Brand Identity Branding Lead Scoring 0

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

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Content Standard

JANUARY 14, 2016

Now, marketers are beginning to use innovative content technology to produce immersive, 360-degree video and employ robots that can write like humans. As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process.

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Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

Now, marketers are beginning to use innovative content technology to produce immersive, 360-degree video and employ robots that can write like humans. As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Contently

JUNE 8, 2018

I had set out to understand teamwork so I could do a better job as a leader at Contently. And one of them was content marketing. Here are three quick principles I learned in Dream Teams that can help you be a little better at building audiences and relationships through content. Breakthrough content tends to be self-aware.

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Studies Content Marketing Content Storytelling 164

Content Standard

AUGUST 19, 2016

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Adblock and Facebook enter into an arms race over the filtering of native advertising content. And all the while, poorly made content continues to ruin content marketing for everyone. Context ≠ Story ≠ Content.

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Top of Funnel Trends Content Marketing Brand Identity 40

Vidyard

JANUARY 19, 2017

Using Vidyard, they are learning exactly what content their audience is truly interested in, and are having great success delivering the right messages to the right people. ExamSoft had no video content to speak of, and no plans to change that. Stephanie Totty, Senior Content Strategy Manager at ExamSoft. So what happened?

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Storytelling Marketing Automation Services Work Management Marketing Management 50

Marketing Insider Group

OCTOBER 1, 2019

Harness the power of emotions and storytelling to make your content marketing more engaging. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Make it easy to share your content and display like and share counts on your articles. Harness the Power of Storytelling.

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Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 241

Content Standard

OCTOBER 22, 2016

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Integrated B2B

JANUARY 17, 2020

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. This is where the art and science of storytelling comes in. The significance of storytelling.

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Paid Search Agency Storytelling Companies Tips 96

Contently

JULY 1, 2016

Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. In 2016, Cannes debuted Lions Entertainment , a two-day event that aims to explore the ways talent and storytelling can elevate branded content.

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Advertising Agencies Brand Identity Branding Paid Search Agency 109

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Even so, Periscope has proven to be a great platform for live video content that paved the way for more formal arrangements. As the NFL season gets underway, you may notice something different—at least if you’re on Twitter.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/. About Vidyard.

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Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

NOVEMBER 10, 2015

Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! No matter what type of content your team is producing, it all starts with a good idea, a great story, and an interstellar script. This is particularly important when it comes to producing video content.

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Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

JANUARY 8, 2016

The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging. Get the Report.

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Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

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Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Inspirational Keynotes. Marketing Presentations.

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Marketing AI Marketo Work Management Thought Leadership 48

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. He covers the implications for web site content as well.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. We needed a content strategy that would resonate with smart, busy people who solve problems for a living.”.

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Campaigns Ad Building Opt-out Paid Search Agency 155

Leadspace

JUNE 24, 2016

Joe Lazauskas , Editor-in-Chief at Contently (and a fine example of a brand journalist), asks the WWFish question, Did Facebook Just Deliver a Crushing Blow to Native Advertising? The post B2B Marketing News Roundup – June 24, 2016 appeared first on Leadspace. The solution? Modularity, natch. Bonus: Cool cave painting joke.

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B2B Marketing Advertising Agencies B2B Acquisitions 48