Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Convince & Convert

APRIL 21, 2016

The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. Get more content like this , plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. RT for a chance to win!

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

Bluetext

MARCH 18, 2020

Interactive content is here to stay. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

Convert

JULY 28, 2021

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e Content Remains King. At the end of the day, what you really need is to create user-centric content focused on giving answers.

SEO 145

SEO SERP Trends Keywords 145

Hinge Marketing

JANUARY 3, 2017

Now that we are past the 2016 presidential elections, this sentiment is even more significant. In 2016, the tough hiring market continued — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Trend 5: More high-quality content.

Trends 57

Trends Planning Advertising Agencies Microsite 57

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. So any opinion or commentary on the space feels too early.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Supply valuable, evergreen content.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Sprout Social

JANUARY 22, 2020

Offline connection: As REI partnered with nonprofits, starting with the National Parks Service in 2016 and expanding to more than 700 partner organizations by 2018, the “good purpose” focus of the campaign took center stage. The content will be better and your employees will be happier to share it.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Countries in APAC have also been early adopters of SMS and chat — Japanese retailers were using WeChat to advertise and offer customer discounts as a way to incentivize Chinese tourists as far back as 2016. Web Traffic. Sales Emails.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

TrustRadius Marketing

OCTOBER 25, 2018

From June 2016 to June 2017, Jason Stone, also known as Instagram’s Millionaire Mentor , drove $7 million worth of retailer sales simply through affiliate marketing. Once bloggers seed product reviews and other content with affiliate links for their followers, the links and the followers do all the work. Wrapping Up.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. When I sit down to write an article, I have a pretty standard routine. The Takeaway. It’s an interesting case study.”. 6) Iberia Airlines.

Personalization 101

Personalization Brand Identity Branding Planning 101

SnapApp

JUNE 14, 2017

You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . That’s the beauty of a microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Customer success.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 59

Resources Planning Content Marketing Best Practices 59

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played. And did I forget to say it can produce stupendous ROI results?

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Content Marketing Planning Best Practices 50

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Planning Content Marketing Best Practices 50

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. David Felton (@doritosyndrome) January 27, 2016. Tell us your story.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Content Standard

JANUARY 25, 2017

Campaigns may generate strong numbers, but they are usually costly—both in terms of content creation and distribution. (In Once the marketer takes a closer look at the numbers, they see that they’ve invested a lot of time and money into content that will become less valuable over time, and fast. M&G: Microsite vs. Media Site.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

SnapApp

MARCH 2, 2016

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . A simple quiz at the top of your funnel can help customers self-segment, giving you the opportunity to send only the most appropriate content to them. . Interactive content brings your message to life and makes it so much more engaging for the user at any point in the funnel.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

APRIL 13, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 54

Examples Microsite B2B Lead Ranking 54

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

JANUARY 19, 2017

We live and breathe online content. Around Halloween in 2016, Netflix launched an online, DIY build-kit for a decoy doorbell that played spooky sounds when pressed. The microsite walked you through the build process – and the result was some hands-on Halloween fun. TWEETABLE: Uber made Christmas ugly in 2016.].

Advertising Agencies 48

Advertising Agencies Examples Paid Search Agency Microsite 48

SnapApp

JANUARY 19, 2017

We live and breathe online content. Around Halloween in 2016, Netflix launched an online, DIY build-kit for a decoy doorbell that played spooky sounds when pressed. The microsite walked you through the build process – and the result was some hands-on Halloween fun. Content loading. Uber: Ugly Sweaters on Demand.

Advertising Agencies 54

Advertising Agencies Examples Paid Search Agency Microsite 54

chiefmartech

FEBRUARY 19, 2018

This is the most loved and hated content I’ve ever created. In 2016, 41 marketing tech stacks were submitted. Marketing apps & interactive content. You could say it was simply a fancy approach to landing pages and microsites. I argued that this was The 4th Wave of Content Marketing.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Hubspot

FEBRUARY 15, 2017

It was the 2016 winner of the "Best Limited Budget Campaign" category. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. 7) Content Marketing Awards. You may have heard that there’s an art to content creation and marketing -- after all, that’s one of the things we love to do most around here.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

LEADership

MAY 20, 2016

93% of B2B content marketers use social media (other than blogs). 47% create branded content tools. 44% build microsites. Having a great B2B website is an ongoing process – you need to test regularly and refine your content. Which tactic to tackle first? 80% use eNewsletters. 78% post articles on their company’s website.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Contently

DECEMBER 20, 2016

This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. As Contently cofounder Shane Snow argued in his annual state of content marketing , marketers of the future need to create breakthrough content, or else they’ll fail.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60