The Mx Group

MAY 19, 2017

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. It provides a set of integrated marketing services that span marketing strategy, design and content, web and mobile app development, demand generation and lead management. Design and content.

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. And if you’re the web developer on your marketing team, well there’s special content just for you, focused on the newest best practices and innovations.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Jonas Construction Software. Finalists: RL Solutions, ExamSoft.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . Buyers are looking for more engaging, helpful content – and interactive content is some of the most helpful there is. . Consider incorporating one of the following 5 content types into your marketing mix this year. Some trivia ideas: .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

NuSpark Consulting

FEBRUARY 24, 2017

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Content marketing works best when you get the right content to the right people at the right accounts at the right time and in the right format.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Vidyard

DECEMBER 28, 2016

That doesn’t seem like the most exciting fodder for good marketing content, but when you bring the online comedy team, Tripp and Tyler , into the mix, you have all the fodder you need for the perfect comedy sketch. Conductor’s ‘SEO and Content Go to Couple’s Therapy’. The Best 5 Holiday Videos of 2016. Best Parody.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. Audit Your Content Assets. What content flopped in 2015?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Contently

AUGUST 16, 2017

That’s why I’m so excited to announce that Contently has made the Inc. To add to my excitement, Fortune named us as one of the 25 Best Small-Medium Workplaces in New York. The post Contently Named to the Inc. 5000 List for the Third Straight Year appeared first on The Content Strategist.

Content 101

Content Advertising Mediums Companies Ad Building 101

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Vidyard

SEPTEMBER 8, 2016

Nominations for the 2016 VMAs are now open. Whether you’re a leader or practitioner, new to video or a seasoned creator, you’ll discover the impact video marketing can have on demand generation, content marketing, content production, marketing operations, sales enablement, and more.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

SEPTEMBER 8, 2016

KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and analytics in creative ways to connect with more buyers and deliver real results. Nominations for the 2016 VMAs are now open.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

SnapApp

SEPTEMBER 12, 2016

Cleveland’s own Content Marketing World 2016 was last week where 200 speakers, 100 companies, and 3500 attendees all assembled in mass to discuss all things content… and to see Joe Pulizzi have a wandering conversation with Luke Skywalker. However, just because content marketing is a successful strategy, doesn’t mean it’s easy.

Marketing & Strategy 48

Marketing & Strategy Peer-to-peer Content Fulfillment 48

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. More content, keywords, and inbound links pulls more people your way.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Vidyard

OCTOBER 4, 2016

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. And if you’re the web developer on your marketing team, well there’s special content just for you, focused on the newest best practices and innovations.

Conference 51

Conference Forrester Best Practices B2B Sales 51

Salesforce Marketing Cloud

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. Generative AI is technology built on pre-trained, large-language models that help users create unique text, images, and other content from text-based prompts.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Vidyard

SEPTEMBER 12, 2016

Have you delivered an impactful digital marketing campaign in 2016 using video as the primary content medium for the campaign? This award will be given to the marketing team who has demonstrated the most progress in establishing or improving their video marketing strategy in 2016. This award could be yours!

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Zoominfo

AUGUST 21, 2020

According to our data, which tracks when companies are consuming an above-average amount of content on specific topics, here are the top five industries conducting online research on facilities management and safety projects : Car manufacturing Retail clothing stores Department stores Universities Food manufacturing.

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

KoMarketing Associates

MARCH 7, 2017

The most popular channel for mobile marketing is WeChat, a multifunctional social media app used for messaging, news, sharing content, and mobile payment. Between 2015 and 2016, enterprise use of this medium grew 6.7 percent in 2016. The majority of companies (83.3 percent to 55.1 percent in 2014 to 45.6

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. million first-party registrations—a 9% increase YOY. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Biznology

JANUARY 17, 2018

That was a somewhat fitting way to close a year when much of the electronic print medium was used debating whether or not Russian hackers had an influence in the US presidential election and for #fakenews arguments have been used widely by all sides of the political spectrum. The company says even one inauthentic review is unacceptable.

Amazon 154

Amazon Buzz Opinions Facebook 154

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

SEPTEMBER 6, 2016

A lot of companies are making “scrappy” content in-house, by any number of marketing roles. Video is everywhere, and it’s proving its value across organizations because it engages and converts better than other mediums. Creating interactive and personalized content experiences. Get more info and register now for Viewtopia 2016

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –. Content : is king they say, and they are right.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. But, just like other areas of marketing and sales , content is evolving.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. But in the first six months of 2016, digital video revenue on smartphones and tablets exploded to $1.6 — Jason Kint (@jason_kint) November 1, 2016. unhealthy pic.twitter.com/x0gRXWz6XT.

Facebook 165

Facebook Rules Advertisements Advertising 165

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Content love from our sponsor: Storyblocks (45:25).

Paid Search Agency 81

Paid Search Agency Buy Advertising Agencies Content Marketing 81

Content Standard

JUNE 17, 2016

Banner ads, once the hallmark of Facebook’s revenue generation, have been largely cast to the side in favor of more dynamic, engaging mediums. There’s no question that video is more engaging for audiences than other forms of content, especially static ads. For many brands, the biggest obstacle is one of cost.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Content Standard

AUGUST 26, 2016

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. ” Are you among them? Why it’s Important to your Strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40