KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

The Point

DECEMBER 12, 2017

Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall.

CMO 218

CMO Customer Surveys Analytics Planning 218

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Did we miss any of your favorites?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […].

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

KEO Marketing

JANUARY 26, 2016

Mobile-friendly sites rank higher. Last spring, the company announced that content from mobile-friendly sites would occupy a higher position on the search engine results pages (SERPs). For brands that had already embraced mobile-responsive design , the change was welcome. Accelerated Mobile Pages will carry more weight.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

JULY 18, 2018

The authors of the report claim that this implies that companies are beginning to look at metrics, even in a basic or intermediate capacity. The “Digital Content NewFronts: Video Ad Spend Study 2018” report from IAB recently found that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

Hubspot

AUGUST 24, 2020

A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. Image Source: Business 2 Community. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. For most other companies, choices must be made. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . The company won the Award of Excellence its work with a Top 15 financial institution. PHOENIX, Ariz., We are equally excited about the fantastic results of the SEO and PPC campaign for our client.”.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. From a B2B perspective, the audience is desirable: 31 percent of the users are company employees, 15.7 It was released in 1999 by Tencent , which is the fourth largest Internet company in the world. The vast majority (89.3 Data from CNNIC shows 63.5

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. We want programmatic advertising—even if we’re not sure what that is. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. United States companies send 1.47

ROI 50

ROI Email Marketing Tips CTR 50

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. They also release new functionality for their users and advertisers every other week. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

KoMarketing Associates

JANUARY 19, 2017

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. All three generations appear to be taking away some value from video advertisements as well.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects. That’s because it helps businesses reach more people, drive leads, and boost sales, all without spending much money on hiring a marketing company.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

KEO Marketing

APRIL 19, 2016

PHOENIX, April 19, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced CEO and president Sheila Kloefkorn was appointed the facilitator of the Arizona Technology Council’s 2016 Marketer’s Network. About KEO Marketing.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Biznology

DECEMBER 22, 2016

One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Mobile, mobile, mobile. We know, you’ve been hearing about mobile for quite a few years. Mobile devices are the source of more traffic on the internet than desktops. Native advertising.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Advertising Agencies 116

Advertising Agencies Media eCommerce Cost Per Click 116

ClearVoice

MARCH 6, 2019

In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. Since 2016, use of stories has increased by 987 percent.

Trends 109

Trends Examples Content Marketing Verticals 109

KEO Marketing

DECEMBER 16, 2015

New Guide Predicts B2B & Inbound Marketing Trends for 2016. To assist marketers in their strategy planning, KEO Marketing just released a guide entitled, “ 10 Trends B2B Marketers Can’t Ignore in 2016.”. Phoenix, AZ. For more information and to request a complimentary marketing audit: [link].

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 48

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement. Mixed Marketing.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. Common Video Marketing Statistics 1.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. United States companies send 1.47

ROI 40

ROI Email Marketing Tips CTR 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Instagram added 100 million users in roughly six months during 2016. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Facebook, for example, has been stagnant at around 69% since 2016. Marketing and advertising on social media.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing. in 2016, and 85.8%

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

JUNE 17, 2016

According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. Since the start of 2015, native ads displayed through mobile apps using Facebook’s Audience Network have seen their spending increase ten-fold. percent brand lift for advertisers.

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Hubspot

MARCH 19, 2019

83 percent of B2B companies use e-newsletters as part of their content marketing program. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens. 35% of business professionals check email on a mobile device. Mobile Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

NuSpark Consulting

DECEMBER 24, 2018

They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7%

Paid Search Agency 100

Paid Search Agency CPC Cost Per Click Ad Exchange 100