Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing. in 2016, and 85.8%

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Digilant

JULY 30, 2019

Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. Video marketing effectiveness increased for 87 percent of companies, according to Ascend2.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Contently

JUNE 3, 2016

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 So far we’ve covered content promotion , interactive storytelling , and episodic content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 So far we’ve covered content promotion , interactive storytelling , and episodic content creation.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Outbrain

JANUARY 25, 2021

The paradox of disruptive online advertising. An analysis of the click-through rate and pricing of Facebook ads over the past few years shows that the sweet spot on the platform was reached in 2016. The hype around Tesla, for example, is also driven by expectations of fundamental changes in mobility and environmental protection.

Trends 41

Trends Advertisements Advertising Buy 41

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Geo-targeting services allow advertisers to allocate search campaign resources at a local level.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. But software doesn’t get better with age. Over time, it atrophies.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Digilant

NOVEMBER 30, 2018

Companies have discovered that they can’t completely untether themselves from the expertise that third-party agencies hold in the market. 80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization.

Buy 58

Buy Emarketing Trends Cable 58

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. Taco Bell (@tacobell) April 8, 2016. So what might these incentives look like? In fact, more than 60% of U.S.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Over a two-year period, mobile searches for “ _ near me today/tonight” grew by over 900%. Pew Research Center ). Statista ).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Mobile will account for 72% of US digital ad spend by 2019. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JUNE 25, 2019

Thus, companies need to start selling products directly through social media networks with social shopping. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Top 10 Mobile Optimization Best Practices For E-commerce Sites.

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80

Hubspot

MARCH 2, 2017

What’s The Cost of Buying Links in 2016? WordStream provides online advertising software and tools, and the brand publishes helpful marketing advice and original research on its blog. 10) eMarketer. Read a couple surveys and estimates below: New eMarketer Estimates Show Huge Snapchat User Growth in UK. A study by Ahrefs).

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. 70% of B2B marketers plan to create more content in 2017 compared to 2016. About 53% of emails are opened on mobile devices. Mobile will account for 72% of US digital ad spend by 2019. Content Marketing Institute. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

Bannerflow

AUGUST 28, 2018

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the the default banner format. Exploit the growth of video and mobile display. Why should I build HTML5 display advertising?

Banner Ads 70

Banner Ads Banners Paid Search Agency Ads 70

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue. ” —Jon Hermann. . ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add a user by scanning their Snapcode, simply take a picture or screenshot of a user's Snapcode with your mobile device. In November 2016, they wrote this on their official blog : "We’re here to make a bold claim. 2) Everlane.

Branding 28

Branding Brand Identity Best Practices Social Media 28