KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged. Take Adidas.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. percent in 2016. percent in 2016.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. Social media has presented a million ways to put your personal and organizational brand out there, including some that may seem unconventional. Build your brand – A great brand has a way of catapulting transactions.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. This time we scaled our list up to include the top 200 influencers and brands driving the edtech and elearning discussion. WHAT ARE THE EXPERTS SAYING?

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

KEO Marketing

JUNE 16, 2016

In 2016 brands will be striving to connect more deeply with customers. Because of this, brands need to move away from the slick 30-second commercials and flashy trade show displays and begin to connect with their audiences on a more personal and meaningful level. Here are three attributes that brands must embrace in 2016.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Influitive

SEPTEMBER 23, 2016

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive. In the case of Beyonce, her dedicated fans (known as.

Hubspot 235

Hubspot Brand Identity Branding CMO 235

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Social Analytics. Customer Support Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. My Main Content Marketing Prediction For 2016?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

Demographics 100

Demographics Intent PR Marketing 100

Convince & Convert

JANUARY 4, 2016

Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #2: The majority of email opens will occur on mobile devices in 2016.

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. It’s probably because your content stinks. So what makes good content?

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Marketing Insider Group

FEBRUARY 19, 2016

Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […]. The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group.

Planning 100

Planning Content SEO Traffic 100

Marketing Insider Group

DECEMBER 8, 2015

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers.

Stats 100

Stats Video Marketing Amazon Loyalty 100

Contently

FEBRUARY 2, 2018

In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially. In fact, the company even turned off surge pricing to and from the airport. Please be patient.

Brand Identity 164

Brand Identity Branding Paid Search Agency Loyalty 164

Industrial Marketer

AUGUST 3, 2021

This shows astronomical growth from the 63% it absorbed in 2016! Read more » The post Building Your Brand With B2B Video Marketing: The Complete Strategy appeared first on Industrial Marketer. According to Hubspot, video marketing accounts for over 86% of internet marketing.

Video Marketing 98

Video Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Biznology

FEBRUARY 3, 2017

But channels and technologies don’t do justice to the ways some brands are putting it all together. Here are the 10 most inspiring digital marketing stories of 2016. DACIA : A subsidiary of Renault is one of Europe’s fastest growing car brands. Do they inspire you to create a digital marketing story for your brand this year?

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Product Focus: Using Brand Keywords to Drive Engagement. Monitoring your organization’s brand handle only goes so far. November 16, 2016: Social Media Reporting & Analysis.

Peer-to-peer 83

Peer-to-peer Keywords Analysis Distribution 83

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Loyalty program cards or applications help remind consumers about your brand. The post Emerging marketing trends for 2016 appeared first on Biznology. Like this post?

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Marketing Insider Group

FEBRUARY 22, 2016

Content marketing is an intimidating, but necessary, part of raising brand awareness now. The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Effectiveness Content Marketing 100

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. I’ll cover how and why customers become brand loyal and how to turn brand loyalists into brand advocates. What does this brand personify?

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Liveintent

FEBRUARY 28, 2023

Here are three data-backed ways to build brand awareness with ads in email. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. That means brands need to be sure they’re designing mobile-responsive ad creatives and landing pages.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Biznology

DECEMBER 22, 2015

Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Keep your eyes on programmatic ad buying in 2016. Happy 2016. What have I missed in terms of what’s coming down the pike and important in 2016? Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Biznology

MARCH 11, 2019

And these creative talents will be crucial for making brands more relevant and engaging too. Creativity leads to better social skills too, which is important for building relationships (also the heart of branding). The post Why Creativity is Critical for Future Jobs…And Branding appeared first on Biznology. Like this post?

Creativity 91

Creativity Brand Identity Branding Lead Scoring 91

Biznology

MAY 17, 2017

Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that are getting more attention with our divisive politics today. Most brands can no longer ignore these trends and remain apolitical.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. If 2016 was any indication, VR may end up as a niche market compared to the portability, sociability, and widespread applications of AR.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Contently

SEPTEMBER 27, 2018

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. The post Attention Brands: Young Americans Are Breaking Up With Facebook appeared first on Contently. When they don’t, you have two choices: give them a second chance or leave. In March of 2018, Facebook messed up again.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Cortex

SEPTEMBER 7, 2022

The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. Let’s talk about the rise of TikTok. How did they grow to that size in just five short years? Visual content.

Ad Building 52

Ad Building Brand Identity Branding Content 52

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. billion hours of live video , and 82% of people prefer live video from a brand over standard social media posts. Brand news and messages.

Examples 101

Examples Ad Building Brand Identity Branding 101

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167