Content Standard

JANUARY 9, 2018

And greater scalability means that content can become more specialized than ever before. One result of this scalability is the growth in popularity of the journalistic email newsletter, which has been championed by some early adopters and is becoming a more popular method of audience engagement. Custom Content with a Personal Touch.

Newsletter 63

Newsletter RSS Custom Publishing Eye-Tracking 63

Convince & Convert

NOVEMBER 25, 2015

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? And hey, not everyone wants to write. That’s a win-win, no?

Video Marketing 104

Video Marketing Generation Content Newsletter 104

Content Standard

JULY 1, 2015

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. For a time at the Content Standard, we spent the majority of our days telling original stories to our readers and making those stories available for all inbound readers.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

markempa

JANUARY 19, 2015

Filter content by role and by the stage of the buying process. Executives get too much undifferentiated content. We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. What content have you shared that has helped the most with conversion?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? If you haven’t set any goals, or you’re just starting out, here’s how you can still get in the game and get some traction in 2015. Always write with your readers’ needs in mind. Have you been hitting the targets and benchmarks you set for yourself?

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Content Standard

MAY 30, 2018

” “When we started to look at our endorsement deals as partnerships, that is when a lot of it started to click for me,” James told Carter back in 2015. But in 2015, James declined an option to extend the deal, leaving up to $15 million on the table. No other sports figure can touch that sort of social ROI.

Multi-Touch Attribution 59

Multi-Touch Attribution Brand Identity Branding Business 59

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Get reinvigorated about the power of content and what stories can do, this episode will do it.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. The Truth About How Content Converts. Buyers continue to educate themselves with the content you are producing.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Key stakeholders will withdraw their support at crucial moments and pieces of content we thought would skyrocket will hardly produce one lead.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Content Standard

NOVEMBER 17, 2015

” Writing, like woodworking, is a craft. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise. Consistent and quality storytelling is part of a comprehensive content marketing strategy. You create, by hand.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

” Writing, like woodworking, is a craft. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise. Consistent and quality storytelling is part of a comprehensive content marketing strategy. You create, by hand.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 102

Storytelling Content Paid Search Agency Marketing & Strategy 102

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing? billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Exo B2B

FEBRUARY 18, 2021

In fact, we’ll ask you what content is your favorite in these pandemic times and, which channels you prefer. And beyond the webinars, what surprises me a little is the resurgence of emails and to some extent, newsletters. Well, it reminds me of 2015 and a certain eBook that we published. Let’s keep it in writing!

Tactics 52

Tactics B2B Case Studies Webinar Metrics 52

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). As mentioned, we use GoToMeeting to record Social Pros and Content Pros. Book Your Guests. Sure it does.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Finally, if you want better headlines, your content needs to be built on a broader base of subjects and topics. Write relatable, human headlines, and don’t get too formal. Get our Definitive email newsletter. Make bold claims.

CTR 110

CTR Landing Pages Case Studies Click Rate 110

Outbrain

AUGUST 22, 2021

The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. Write a blog post, create a dedicated landing page for webinar registration, use pop-ups and banners to inform website visitors about the event. Sponsored newsletters. Newsletter sponsorship is a powerful tool when done right.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Content Standard

AUGUST 14, 2015

It’s no surprise that original content creation remains a top-five service requested by marketers, since content marketing budgets are increasing, and content production continues to grow. Eighty-five percent of marketers are directly involved in the processes behind creating content for brands. What Science Says.

Demand 40

Demand Marketing Budget Marketing Budget Creation Content 40

Content Standard

AUGUST 29, 2018

What works on desktop does not necessarily work on the smaller mobile screen, and a clunky mobile experience can drive people from your content. “Mobile marketing doesn’t necessarily mean launching a costly mobile app (in fact in 99% of cases it doesn’t),” writes Gabriel Shaoolian in Forbes.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Write Clear Messages. Newsletter. Make SMS opt-in visible on your newsletter. Get more content like this , plus the very BEST marketing education, totally free. Snail mail.

SMS 146

SMS Opt-out Planning Tips 146

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. Gwyneth Paltrow wrote the first goop newsletter from her kitchen table, unsure of exactly what it would be about.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. Gwyneth Paltrow wrote the first goop newsletter from her kitchen table, unsure of exactly what it would be about.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

SnapApp

JANUARY 12, 2016

We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . There’s a lot of bad content out there. Bad Design .

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

Convince & Convert

DECEMBER 7, 2015

Use Emotion to Make Your Content Reach More People. I know: You’ve read 100 blog posts about the power of emotion in content marketing. Studies have shown us that we share content for five main reasons : To bring valuable & entertaining content to others. To define ourselves to others. To feel better about ourselves.

Communities 111

Communities Ad Building Tagging Tactics 111

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. However, as with most parts of marketing, storytelling can be complicated and create messy, confusing content if not strategized specifically to each goal and purpose.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Standard

OCTOBER 27, 2014

Tracking content marketing ROI remains a challenge for most brands. However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute.

ROI 40

ROI Marketing & Strategy Marketing Strategy Content Marketing 40

Content Standard

OCTOBER 15, 2014

Seventy percent of marketers say their organizations are creating more content now than ever before, according to research from the Content Marketing Institute. And while 69 percent of marketers consider in-person strategy an effective method of engagement, 60 percent found effective content marketing through their blogs.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Effectiveness Content Marketing 40

Content Standard

JULY 27, 2016

It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. ” And we’ve been able to say that with consistency—a 663 percent program ROI in 2015 felt pretty good. .”

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Content Standard

APRIL 13, 2015

Like most readers, the writing left me both amazed and terrified. Now that we all have a basic understanding of Kurzweil’s concept, I’m going to completely ruin it by comparing it to the growth of content marketing. The Slow Rise of Content. Early adopters used content as a means to facilitate their SEO goals.

Marketing AI 40

Marketing AI Content Marketing Storytelling Content 40

ConvertKit

JANUARY 15, 2021

As a creator, getting your emails opened means writing subject lines that are simple, punchy, and valuable. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance. While the data shows you should probably avoid going crazy writing looooooong subject lines, take it with a grain of salt.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Content Standard

SEPTEMBER 29, 2015

One thing you can’t put off, however, is planning your seasonal content calendar. With all of the factors that go into planning for seasonal content, you need to have your game plan ready well before the malls are decorated in tinsel and twinkling lights. That means that if you’re writing a bread pudding recipe for St.

Content 40

Content Planning Custom Publishing Buzz 40

ConvertKit

SEPTEMBER 29, 2020

What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter. Launching a paid newsletter is a marathon, not a sprint. Since then, newsletters have come a long way. New technology has opened up paid newsletter subscriptions to creators of all kinds. Jump ahead.

Newsletter 132

Newsletter Curation Pricing Price 132