Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. B2B Video Blossoms.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link]. About Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

KoMarketing Associates

APRIL 1, 2020

Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? . Make certain that any and all appropriate third party accreditations are listed prominently on the websites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Onalytica B2B

DECEMBER 11, 2017

The Content Code was named one of the top five marketing books of 2015 by INC magazine. He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Brandpoint

APRIL 13, 2023

80% of all videos created in 2021 were used-generated. million videos were created or uploaded to Vidyard in 2021. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Conductor

SEPTEMBER 29, 2020

In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. While both methodologies focus on customer intent, there are clear differences for how SEOs should go about optimizing for Amazon rankings. Expanding the Definition of Digital Content.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today. Change is hard.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. What does this tell us? Buyers want to be educated.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link]. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link].

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Biznology

JANUARY 19, 2018

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. .

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. And what “viral” means has changed over time.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. First of all, you should already have a mobile-friendly website.

Tips 48

Tips Top of Funnel Paid Search Agency Advertising Funnels 48

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Her reputation for creating powerful digital brand recognition is unparalleled. Ann Lewnes (Adobe).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

Understand their lived experience, and create products and services that meet their needs. Being intentional is about taking the time to reflect. Consider all the possible good and negative effects of your decisions. Think about potential risks and how you might prevent future issues. Each mindset builds on the others.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. 81% of all small and medium businesses use some kind of social platform. Periscope: 10 million users. billion from advertising in 2015. The internet has 4.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ConvertKit

FEBRUARY 9, 2021

Constantly hearing about all your updates may start to feel pushy and pestering to some of the people on your email list. That’s why as your following grows bigger and bigger, it becomes more important to create segments of your audience you can speak to. First let me tell you a bit more about the benefits of email segmentation.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. If you have an idea for a show, or would like to talk about having us produce your podcast, email us). If you have an idea for a show, or would like to talk about having us produce your podcast, email us). Sure it does.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Webbiquity

JUNE 4, 2019

If only there was a way to create high-quality proposals quickly. Better Proposals is an online proposal platform that makes sending high-converting proposals a breeze. The company has also published The Proposal University which helps businesses create winning proposals. Year founded: 2015. The Product. The Company.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 79

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. He cited an example where switching to Bing from Google on an Android 12 phone required 10 steps, describing it as “considerable choice friction”, reports Business Insider. Google calls its competition ‘inferior’ (Sept.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. However, mobile-friendly is not the same mobile-first approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Luckily, they’ve got Dan Moriarty, Director of Digital Strategy and Activation. How Buffer Does Social Media and Why Less Is More.

Best Practices 127

Best Practices Top of Funnel Work Management PR 127

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Attribution. Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Conversica

JULY 20, 2022

During Super Bowl LI, more than 100 million viewers heard that “one of the most powerful tools our species has created” was being unleashed to search out every possible deduction for individual tax returns this year through H&R Block. We know that all CMOs have problems dealing with data,” Debarbieri says. “We

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. Here are 10 ways you can improve your brand image by using inbound marketing like these well-known companies: Value proposition.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. This post from Pamela Wilson reminded me that online writing is about much more than actual writing.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

MARCH 30, 2021

But once you've created your business page , navigating the waters of building a Facebook presence is another matter entirely. Why are your images all pixelated, and how can you fix them? Don't create a profile instead of a page for your business. Don't create more accounts and pages than you need. When should you post?

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Onalytica B2B

DECEMBER 2, 2015

We spoke to Jim Marous (#2), Spiros Margaris (#5), David Brear (#9), Oscar Williams-Grut (#10), Alex Jimenez (#11) and Gary Reader (#19). Jim Marous – Owner at Digital Banking Report. While not all fintech firms will partner, and some banking firms may build vs. buy, the ultimate winner will be the consumer.”.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Digital Marketing World Forum

SEPTEMBER 3, 2019

Now, more businesses have shifted their influencer marketing strategy from ‘macro’ influencers with 100k+ followers, to influencers with smaller followings, confirming all signs that ‘micro-influencers’ are the next big marketing opportunity. User-generated content is proven to drive 6.9x higher engagement than brand-generated content online.

Work Management 69

Work Management Marketing Management Word of Mouth User-Generated Content 69

Hubspot

MARCH 22, 2018

Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. trillion in 2014 to 4.5

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Valasys

OCTOBER 9, 2019

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. An era of renewed Digital Presence for Petra. An era of renewed Digital Presence for Petra. As a Pioneer B2B eCommerce Platform.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report.

Budget Programs 101

Budget Programs Sample Word of Mouth Advertising Agencies 101

Buffer

JANUARY 25, 2022

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. Still, Hazinski recognizes that online interactions are a necessity, so she’s also looking for ways to bring this approach into the digital world.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95