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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. Well, let’s just say display ads haven’t been the star player in our marketing game. Why the hush-hush? Are they hiding?

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4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. 2014 predictions customer management marketing technology marketing trends' Customer Data Platforms mature. Yes, that''s a Dr. Strangelove reference.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

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#TBT: 2014 Thoughts on Intent Data

Aberdeen

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

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How Tre Creative Agency stays ahead with in-house display advertising

Bannerflow

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. What are the challenges facing your industry when doing display advertising? Plus, then being able to adjust your offers once a display campaign has gone public.

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12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.