Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency. When Purina came to BuzzFeed in 2014 to run an advertising campaign, Frank didn’t pitch them on a big spot.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

SnapApp

SEPTEMBER 16, 2014

were shared on how to make your company more relatable and how to make your content more digestible. Great content is equivalent to storytelling. One of the most memorable quotes from the conference came from Shane Snow in his session on storytelling. But where do you start? Session Themes.

Storytelling 48

Storytelling Content Marketing Planning Content 48

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. It reached 1M apps in November 2014. ” Christopher S. Eventually, there will be an AI for everything.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Vidyard

OCTOBER 13, 2014

” (Click to Tweet) Tim Washer presents Humanizing Your Brand with Humour and Storytelling “If you can make someone laugh in a business context it’s the most intimate connection you can have.” The post 20 Tweetable Tips from Ignite 2014 appeared first on Vidyard. I see that button & I want to click it.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Vidyard

MAY 21, 2014

Of course we’re not at this point across the board yet, but larger forward-thinking companies who have confirmed their commitment to video are indeed hiring these roles and have been for some time. As we discovered, nobody understands this better than Canadian telecommunications company, Telus.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. Even at trade shows companies are often bringing their flag ship products and/or just a ‘shell’ of their product to avoid damage during transport.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Let’s see how this plays out against the likely growth investments and your personal plans for 2014. However, more sales reps do not mean more revenue.

Forrester 40

Forrester Storytelling Training Deliverability 40

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014.

Business 98

Business Peer-to-peer Storytelling Communities 98

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days. Max Wessel (SAP).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Marketing Insider Group

DECEMBER 31, 2014

It just goes to show that paying attention to the four principles of visual storytelling — authenticity, sensory, archetype, and relevancy — all contribute to infographics that are anything other than run-of-the-mill. Information Is Beautiful’s 2014 Award Winners. Check out the original post on the NewsCred Blog.

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. Embrace Visual Storytelling. Each image is also in her handwriting and some also include doodles, offering another personal touch. Track 1 #1989lyrics. Track 11 #1989lyrics.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. This is the version of social virtual reality Facebook and a number of other notable tech companies are pushing for. Big companies are betting on VR coming out on the winning side.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. Also impressive?

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

FEBRUARY 23, 2018

That’s why, according to Forrester, “leading CMPs’ annually recurring revenue roughly tripled between 2014 and 2016″ and that “one in two global B2B marketing leaders… either planned to implement a CMP, already had one, or were expanding it.”

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. Matt Heinz (@HeinzMarketing) October 24, 2014. PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 Highlight Company Culture.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. When people see that your company is charitable, they're more likely to trust you and have positive associations with your brand. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Airbnb: Airbnbmag. Google & UNHCR: Searching for Syria.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Envy

JANUARY 16, 2020

He’s a cloud computing thought leader who’s written more than 13 books and 5,000 articles, been named the #1 cloud influencer by Apollo Research, appeared on TV and radio, and served as the CTO and CEO of various companies. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. Graham Cluley. Brian Krebs.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

KoMarketing Associates

AUGUST 9, 2016

Jennifer joined Rapt Media in September 2014 as VP of Marketing. During her time there, Jennifer established Getty Images’ content marketing platform, now called “Stories & Trends,” to help tell the stories behind the company’s content creators, content, and technology.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. Most people don’t have the equipment, and most companies don’t have the budget or expertise to explore such an experimental space. A few times we added mid-year predictions too. This year, however, we’re not.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

DECEMBER 16, 2013

Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. Pixar’s 22 Rules to Phenomenal Storytelling from @ powerfulpoint | fassforward Consulting Group. With almost 200,000 pageviews, this is one of the biggest trends in marketing in 2014! The Future of Work Report 2013 from PSFK.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

SEPTEMBER 26, 2023

More than 80 percent of the Fortune 500 companies have done business with Skyline, purchasing or renting displays and exhibits for events from conference room meetings to corporate events to industry trade shows. The company maintains offices in major cities around the globe, including St. Paul , Minnesota. Paul and St.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I felt strongly that video and visual content would dominate the consumer landscape as brands focused more on entertaining and informing their customers through visual storytelling.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100