KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! Not only is video trendy and inspiring (who doesn’t dream of releasing the next Virgin Airlines safety video ?), Collect some feedback Many marketers release videos with a lot of uncertainty.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. Video, audio, and text-based communication conduits delivers information based on each individual’s preference.

Marketing AI 111

Marketing AI B2B Marketing Enterprise Management Marketing Management 111

Vidyard

OCTOBER 13, 2014

” (Click to Tweet) Tim Washer presents Humanizing Your Brand with Humour and Storytelling “If you can make someone laugh in a business context it’s the most intimate connection you can have.” Make videos that may feel risky. Produce great video content.” Tell a worthwhile story.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014.

Business 98

Business Peer-to-peer Storytelling Communities 98

SnapApp

SEPTEMBER 16, 2014

were shared on how to make your company more relatable and how to make your content more digestible. He showed a powerful example of empowering an audience through content with a video about Cain’s arcade. Check out the video clip below and see for yourself! Great content is equivalent to storytelling. Session Themes.

Storytelling 48

Storytelling Content Marketing Planning Content 48

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 210

Press Product Case Study Case Studies 210

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Airbnb: Airbnbmag. Google & UNHCR: Searching for Syria.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days. Max Wessel (SAP).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Video Marketing. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: B2B content that helps companies build successful sales and marketing teams. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Video Marketing. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. I have already published some of my favorite slideshares and best videos from brands as examples. I have already published some of my favorite slideshares and best videos from brands as examples.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. Also impressive?

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Brian Fanzo. Jessica Northey. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Contently

MAY 3, 2017

Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation. In 2017, the parallels between running for office and running a tech company are awfully blurry. Photographed in a hard hat next to factory workers.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Standard

DECEMBER 6, 2017

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. In testing this idea with short, emotionally engaging videos, researcher Paul J. Moreover, those feelings carried over into action.

Positioning 74

Positioning Brand Identity Branding Paid Search Agency 74

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Despite a strong year for the luxury automobile market, Cadillac sales dipped 6% in 2014.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I don’t think ads are evil.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

AUGUST 9, 2016

Jennifer joined Rapt Media in September 2014 as VP of Marketing. During her time there, Jennifer established Getty Images’ content marketing platform, now called “Stories & Trends,” to help tell the stories behind the company’s content creators, content, and technology.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. As a mobile-only campaign, fans actually use the snacks to unlock access to the 3D videos.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. When he was with IBM, Tim was instrumental in putting together their first YouTube video in 2006.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Use storytelling distributed on social media to “pull” buyers. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Content Standard

FEBRUARY 18, 2016

Every company has a story, and its customers inevitably play a large part—but that particular brand-consumer dynamic doesn’t always take the same shape. Some companies position themselves as lifestyle brands that help improve a customer’s daily life, or their perceived “coolness.”

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Webbiquity

SEPTEMBER 26, 2023

More than 80 percent of the Fortune 500 companies have done business with Skyline, purchasing or renting displays and exhibits for events from conference room meetings to corporate events to industry trade shows. The company maintains offices in major cities around the globe, including St. Paul , Minnesota. Paul and St.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. Companies see $40 ROI for every $1 they spend on email marketing. Nearly two-thirds of brands publish their video content on YouTube. Nine out of 10 digital video viewers watch videos on YouTube. SmartInsights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111