Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData. The Founder Interview Series #27: Payman Taei, Visme.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season!

Features 146

Features Social Media Case Study Case Studies 146

Webbiquity

FEBRUARY 16, 2016

Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Brandwatch Marketing

JANUARY 2, 2019

Periscope: 10 million users. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages. In 2014, the most searched term was music. Facebook: 2.072 billion users. Flickr: 90 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Social Media Strategies Summits February 10-12 in Las Vegas, NV. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

AUGUST 4, 2015

In addition, 36% report that their budgets will increase 1% to 10% in the coming year. However, only 27% of respondents said personas were aligned to their messaging and 30% noted that there will need to be some fine-tuning of their efforts. But with greater budgets come greater responsibilities. (I Not Actually Using Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Onalytica B2B

SEPTEMBER 3, 2015

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. times higher in H1 2015 than the overall average in full-year 2014. Kevin Bankston. Marie_a_Paris. Marie Mawad. Christopher Soghoian. Nikhil Pahwa.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Webbiquity

MARCH 1, 2016

Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 8%, mobile and sitelinks. MediaPost ). A mere 12% use PPC ads. (

SEM 100

SEM Paid Content Stats SEO 100

Onalytica B2B

NOVEMBER 18, 2015

times higher in H1 2015 than the overall average in full-year 2014. @liveotherwise. Making It Up. etspeaksfrom. ET Speaks From Home. OhNoItsBex. ChelseaMamma. ChelseaMamma. KiddyCharts. KiddyCharts. Ohsoamelia_blog. Oh So Amelia. TheRealSupermum. The Real Super Mum. clairejustineo. clairejustineoxox. beckvalleybooks. Mummy Barrow. ToniHargis.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Entrepreneurship Taught Me I Suck At These 10 Things! Matt Heinz (@HeinzMarketing) October 24, 2014. Kim Garst is a keynote speaker and Forbes Top 10 social media influencer. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JULY 1, 2014

Created: May 5, 2014. Created: March 3, 2014. Created: November 27, 2012. Created: January 22, 2014. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Created: April 2, 2014. Created: May 28, 2014. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. The Wonder of Tech ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

Litmus

MARCH 11, 2016

While webmail opens decreased slightly from 27% to 26% of opens, desktop opens remained stagnant since last month. TOP 10 EMAIL CLIENTS. The positions of the top 10 email clients have remained unchanged since December 2015, with Apple iPhone, Gmail, and Apple iPad continue to hold the top three spots. Discover your top 10.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Rollworks

DECEMBER 14, 2021

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Onalytica B2B

MARCH 23, 2016

We spoke to Hayley (TPB) (#7), Shannon Wilson (#10), Sarah Wong (#11), Em Sheldon (#18) and Charlee (#20). times higher in H1 2015 than the overall average in full-year 2014. WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging. Emily Knott. TeaPartyBeauty.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The number of photos shared online increased 50% in 2014, primarily on Snapchat and WhatsApp. Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit. It’s called Lessons from 27 Big-Brand Social Media Professionals.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 We spoke to Daniel Corey (#2), Rob Crasco (#5), Sanem Avcil (#10), Bob O’Donnell (#14) and Brennan Spiegel (#15). WHAT ARE THE EXPERTS SAYING? OMGitsfirefoxx. Freelance Vlogger. Roy_techhwood.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

SnapApp

APRIL 18, 2016

in investments and acquisitions alone in the last three months of 2014. Marketing automation companies increased from 51 total in 2014 to 83 in 2015. 27% of CMOs were concerned with staying ahead and taking advantage of digital technology trends, such as the marketing technology stack. VentureBeat. Scott Brinker. EmailMonday.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Sprout Social

NOVEMBER 1, 2016

10% switched resorts. — Marriott Hotels (@Marriott) December 19, 2014. Approximately 1 in 5 travelers turn to social media for inspiration within different categories of travel planning, including: Destinations: 27%. — Airbnb (@Airbnb) August 27, 2016. 33% switched hotels. 5% switched airlines. Hotels: 23%.

Social Media 92

Social Media Class Word of Mouth Media 92

Content Standard

JANUARY 16, 2015

According to RKG’s digital marketing report for Q3 2014, paid search ad spending on Google increased 27 percent from the previous year, and on Bing, it increased 24 percent. Organic traffic from smartphones rose to 38 percent, up from 27 percent in 2013. Mobile devices and product ads are driving these shifts.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Mobile Advertising Mobile Marketing 40

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. We reached out to some of the top 10 influencers to ask them for their views on Fintech.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Biznology

JULY 7, 2020

V 00:2300:27 J. Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. That was in 2014. Joseph Weizenbaum , a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

LEADership

JUNE 13, 2014

When you think about it, sponsoring the 2014 Fifa World Cup is a clever strategy for Yingli to enhance their brand recognition among their new Latin American market. With that said, I recommend you view Adobe Digital Index’s infographic, “World Cup Brazil 2014.” Last month, he received 1.5

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Social Media Buzz 40

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Social Media Marketing World – March 25 th -27 th – San Diego, CA. Integrated Marketing Week East – June 9 th -10 th – New York, NY. Email Insider Summit – June 10 th -13 th – Kiawah Island Resort, SC. Or a personal favorite from 2014? Microsoft Dynamics Convergence – March 16 th -19 th – Atlanta, GA. Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Convince & Convert

FEBRUARY 3, 2015

For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit. It’s called Lessons from 27 Big-Brand Social Media Professionals. See the Social Pros All-Stars ebook on Slideshare. So that’s it.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Content Standard

DECEMBER 15, 2014

Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile. Retweets of branded content is up 89 percent, even while the number of brand followers increased by just 27 percent.

Distribution 40

Distribution Twitter Optimization Content 40

Webbiquity

FEBRUARY 23, 2016

Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. Just 28% of Internet users say they use only one social networking site. But of those users, 79% are on Facebook. ( Pew Research ). What used to be a secondary means of using social media is now the first choice. Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Other frequently mentioned topics among the top influencers included iPad , BYOD and Coding which all received a similar share of voice (ranging from 11-10%), followed by mentions of Mobile , Virtual Reality and Blended Learning.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Convert

JULY 7, 2021

In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts. To come up with these 10 tools, we reached out to a number of experts in the CRO industry to find out which tools they use and what they would recommend for others. 5.0 ( 27 Reviews ). 5: Google Optimize.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Marketing Insider Group

SEPTEMBER 21, 2015

And a more recent study by Comscore says that ad blocking is now in use by 10% of US consumers. As many as 24% and 27% of internet users in Germany and France are using ad blockingsoftware to prevent ads from interrupting their content experiences. billion from advertising in 2014, but lost $6.6 Ad Blocking Hurts Publishers.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

Rollworks

MAY 21, 2018

Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM and ROI. ABM outperforms your other marketing channels. Long term returns.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Onalytica B2B

AUGUST 26, 2015

This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters. We reached out to some of the top 10 influencers to ask them for their views on edtech and elearning. WHAT ARE THE EXPERTS SAYING? Scott McLeod. ClassTechTips. Monica Burns. thomascmurray. Tom Murray.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Still, more than 70% of both B2B and B2C marketers plan to produce more content in 2014 than they did in 2013, and six out of ten plan to increase their content marketing budgets. ( B2B Marketing ). 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

MAY 27, 2020

Back in 2014, when this extension was born, my colleague, Mike Pickowicz, wrote a blog post that covers the key benefits of this extension and they all remain up to date. 27 Examples of B2B Callouts for Software. Here are 27 callouts to get you started: 1. Each callout is composed by up to 25 characters (including spaces).

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

Hubspot

JANUARY 16, 2015

In October of 2014, online small businesses saw a 29% increase in year-over-year sales for that month alone. November and December followed suit, with 27% and a stark 47% increase in year-over-year sales respectively. According to, which accounts for tens of thousands of online retailers in the U.S., And yet, though few U.S.

eCommerce 28

eCommerce Trends Small Business Marketing Stats 28