NuSpark Consulting

DECEMBER 16, 2015

SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. This means that the cheapest search engine optimization vendor is not necessarily the best one.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

Convince & Convert

AUGUST 27, 2013

The hypothesis is based on our anecdotal observations that when a Facebook user encounters a brand image of a product, lifestyle, or landscape without a person shown, the user is better able to project themselves into the image and therefore more likely to like, share, or comment on the image.

Facebook 163

Facebook Research Work Management Case Studies 163

KoMarketing Associates

MAY 21, 2013

The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves. How do you make sure you’re optimized for search as a whole? Once you identify a few core concepts that represent your product/service, you can go from there. Are they only searching in Google?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Many home entertainment viewing habits have changed. For example, frequent theater-going has been significantly replaced by streaming-enabled binge-watching.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Martech

MARCH 28, 2023

Letter Neurotransmitter/Hormone Journey Stage D Dopamine Seek O Oxytocin Choose S Serotonin Use E Endorphins Fix Dig deeper: Optimization science: Technology and brain science can drive performance Seek stage: Dopamine Dopamine is a neurotransmitter that drives your customer’s behavior in the pursuit of goals.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 131

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Although, regaining that organic power can happen fairly quickly if you optimize your content well in other ways. Types of Domain Structure. Revenue Impact of ccTLD.

SEO 97

SEO Marketing Websites Optimization Domain 97

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. My first experience working with data to solve complex problems was back in 1997, when I participated in a Keck Undergraduate Research Program. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. You also need to stay constantly up to date and in the loop on Google’s updates to their program and how optimization practices are changing. Brad Geddes. bgtheory | LinkedIn. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. Account-Based Marketing (ABM) is about identifying and targeting the accounts that are most likely to buy your products so you can close revenue faster.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

seo.co

FEBRUARY 10, 2021

Search engine optimization (SEO) is a great marketing strategy. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. It’s accessible. It’s inexpensive. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. The system also does keyword research and click fraud identification. Adinton was founded in 2013. It launched its first product in 2014 although attribution came later.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic. Viewers were engaged and challenged to make them consider what truth meant to them.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 1, 2014

Other ideas Matt Cutts talks about in this video are controversy (not recommended on a regular basis), productive community participation (like answering questions), and original research. Created: May 29, 2013. Created: November 25, 2013. Created: June 5, 2013. Created: December 10, 2013. Return to the Top.

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

JULY 30, 2013

Our research led to a few key takeaways that will help you hone your visual content marketing strategy for Facebook, especially if you’re using brand characters. Be cautious using brand characters in sales-y, product-centric content like coupons, contests, and promotions. Marketers of less-than-exciting products (i.e.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Considering the demand for time, marketers are optimizing their endeavors as per the shift in technology. Optimization of the Website & Content For Mobile Devices (Mobile UX): Most of the voice searches are conducted on mobile devices.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Martech

MARCH 30, 2022

“From this overarching business objective we create themes or topics that we work around specific problems, or opportunities that we have, like smart audience creation, personalization at scale, full funnel marketing, real-time optimization,” he said. Biopharmaceutical company AbbVie was spun off from Abbott Laboratories in 2013.

A/B testing 98

A/B testing Work Management Multi-Touch Attribution Marketing Management 98

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Says Rand Fishkin, “Wizard of Moz” and ex-CEO of search engine optimization company Moz. said Daniel Frohnen, CMO of Sendoson.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Customer Experience Matrix

FEBRUARY 21, 2016

This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. probability of computerization, and “Market Research Analysts and Marketing Specialists” with a 61% probability. It would certainly be an interesting debate.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Valasys

MARCH 13, 2023

and increase sales productivity by 14.5%. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Take the time to research and compare the features, pricing, and user experience of each option before making a decision.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Optimize their paid search and social campaigns (specifically Google and Facebook) using targeted messaging.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 15, 2021

That said, pinning down an optimal price for a product or service is admittedly easier said than done. While the process is tough to make sense of, there are some definite "no-no's" businesses need to avoid — common mistakes companies often run into when pricing products. But that's no way to do business.

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. My guest today is Jim Dickie. Jim has over 29 years of sales and marketing management experience.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Navigate the Channel

DECEMBER 21, 2017

The majority of B2B marketers regard content quality and efficiency as top priorities for their digital marketing campaigns, and nearly half consider metrics and optimization to be crucial for success. Millennials make up more than half of B2B researchers. In 2012, B2B researchers were pretty evenly distributed across all age groups.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

AUGUST 28, 2015

Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. so I did a little research. 6 Psychology-Backed Playlists for Improving Your Productivity. Seriously, it works like a charm.).

Product 28

Product Curation Work Management Studies 28

Convince & Convert

JUNE 25, 2013

Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Even more astonishing is the fact that 52% of Americans user their devices while browsing in-store in order to research the product online. Mobile marketing is the future.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

KoMarketing Associates

MARCH 21, 2013

Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Optimization goes beyond keywords and broader design implications. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The Definitive Guide to Keyword Research. Our Favorite Posts & Articles from 2013. From Ryan Young. From Andrea Cruz Lopez.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. Dynamic content optimizes the conversions through the use of relevant & precognitive marketing technics.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Buzz Marketing for Technology

OCTOBER 25, 2013

Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category. All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

OCTOBER 21, 2015

Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. I discussed this with my colleague Daniel Burstein, Director of Editorial Content, MECLABS, and he agreed with my concern and related a conversation he had with one of our company’s Research Partners.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120