Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Hang-ten social media marketing rockstar.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Inauthenticity – Social Media’s Dirty Little Secret (senseimarketing.com). 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com). Yelp says quarter of reviews fake (bbc.co.uk).

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. It was an expansion in scope, not in nature, but each new media added to the mix represented yet another powerful distribution amplifier. The big mass media players essentially dictated what was “media worth” for you to consume.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

JANUARY 16, 2013

What does this mean for your business in 2013 and beyond? . Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. In this Webinar, find out how the social, local, mobile Web is changing your customers’ behavior and what that means for your business.

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

JANUARY 22, 2013

Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. Top Best Blogging Platforms In 2013 (technoworrlld.blogspot.com). 15 on top 23 social media power influencer list (chrisabraham.com). Then the work begins.

Tagging 80

Tagging Blogger Case Study Case Studies 80

Biznology

JULY 3, 2013

Social media. Create compelling content that is useful for your web visitors and you are well on your way, towards practicing good SEO 2013-style. Next, be active on social media and make your content easily shareable on social media. User experience. It’s just not the be all and end all it used to be.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. Photo credits: www.roadtrafficsigns.com. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. In March 2014, we had probably 30 people in our company engaged in social media in one form or another. Fast-forward, we went from the 30 users to close to 2,000 employees who are actively engaged in social media.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

NOVEMBER 1, 2012

All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

JANUARY 20, 2014

That was 2013. I used to work for a big media company, so I might be a bit more open to the idea of a personal brand. Media personalities, even in small, local markets, have long existed. Blogs, social media, podcasts, and videos are within reach of everyone. (Photo credit: whoaitsaimz). Do I dare make that prediction? (Do

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

NOVEMBER 4, 2015

brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. Cisco Systems Inc. The speakers shattered many of the commonly held stereotypes about millennials.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

OCTOBER 9, 2013

A quick Google search for “social media best practices” reveals 102 million results. “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). .

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JANUARY 21, 2015

To use social media more effectively (i.e. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” . • Emphasize consistency across all touch points – for a consistently great experience. • Use metrics that matter – and even measure the emotional satisfaction. • Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 15, 2015

To use social media more effectively (i.e. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” Emphasize consistency across all touch points – for a consistently great experience. Use metrics that matter – and even measure the emotional satisfaction. Britain, Denmark, Norway, etc.)

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JUNE 19, 2014

Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. All Media is Digital. Media is the vehicle for that. Mobility is very much at the heart of culture right now.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

NOVEMBER 30, 2012

Same for social media efforts. There are many, many, many (did I say many) websites and general web presences that NO ONE should be pointed to as great SEO, paid search or social media tactics and techniques. “Doing” social media? Making all of this happen in concert can have NOTHING to do with silos.

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Biznology

APRIL 25, 2013

So how can small business owners make the most of this trending social media app? As of April 2013, the Vine app is only available through Apple devices but representatives of the platform say it will soon be available through other platforms too. Here is how to get started. Setting up Twitter Vine.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 15, 2013

Some digital marketing resolutions for 2013 (biznology.com). How To Use Google+ As Your Social Media Dashboard To Cross-Post To Facebook, Twitter & More (makeuseof.com). Social Media Metrics (socialsamosa.com). Good luck and just learn how to use browser tabs and copy-paste key commands like the rock star I know you can be.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Creativity. NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

JANUARY 17, 2013

Between now and February 5, 2013 you are invited to vote for the token you most want Monopoly keep. The social media aspect is worth examining for B2B audiences, too, though Facebook is probably not the channel for most B2B marketers. Get People Involved. Voting takes place on the Monopoly Facebook page. Make ‘Em Laugh.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

DECEMBER 6, 2012

Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. The myths are most loudly spoken by those who think social media will replace search as we know it. This post will serve as the first in a series on the topic of cultivating this critical skill set within companies.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

SEPTEMBER 17, 2013

I kept on calling what I did “new media” and never kept current as it became “social media marketing” and then became “digital PR” (and who knows what it is right now… has it become “content marketing”? 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com).

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

MARCH 26, 2013

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it. Showing up is good enough for social media marketing.

Social Media 80

Social Media Media Work Management Class 80

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

APRIL 18, 2013

You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

JUNE 6, 2017

, The best automagical Twitter following tools for your business , Your social media marketing automation solution , Tools I use to amplify social campaigns , How to build your influencers in social media , Social media is like riding a bike. That’s eight articles since 2013. Semi-Auto Keyword Follows.

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

FEBRUARY 20, 2015

For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). Source: IBM CMO Study 2013 ). This is no longer just a customer service problem.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

APRIL 9, 2013

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean? “Goose, it’s time to buzz the tower.”

Social Media 80

Social Media Viral Marketing Media Youtube 80

Biznology

MARCH 5, 2013

OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. Get the 2013 Facebook Best Practices Guide (fruition.net). Why not, right?

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

JANUARY 13, 2015

Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. In 2015, Responsive Design is essential.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80