Convince & Convert

JANUARY 22, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Southwest has a fairly mature setup for their social media team.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. From government to media, pop culture to technology, Zignal Labs has curated exciting chatter and insights about what’s happening right now around the globe, and what we can learn from its impact.

Television marketing 148

Television marketing Curation Press Act-On 148

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

NOVEMBER 22, 2016

This system lets media specialists work on content plans while digital experts tailor web offerings. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television. R/GA is the first company to go the opposite way.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

Cable 98

Cable Bundling Television marketing Amazon 98

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. This will, hopefully, correct for intuitive inconsistencies.

Television marketing 129

Television marketing Curation Social Media RSS 129

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We’ll be joined by many of our guests from the past 2 years to discuss what has changed in social media and what you need to do to stay relevant this year. Social Media Number of the Week: -11. Listen Now. Tweetable Moments.

Curation 129

Curation Television marketing Content Skype 129

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Content Standard

SEPTEMBER 10, 2021

This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Check out the report’s free excerpt.). The Internet has closed down old-school marketing.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Digital Marketing World Forum

JANUARY 29, 2020

In 2013, I came over to set up operations in the APAC region and am very proud of our achievements. Most probably, the development of programmatic TV advertising which has the potential to be a win for audiences, advertisers and the television industry at the same time.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Social Media Number of the Week: 4.5

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. A quick response on social media is important too.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Kevin Hunt, General Mills. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media? Listen Now .

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. before that, Dicker is a veteran of the revenue side of media.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. Social Media Stat of the Week: 4% subscriber loss translates to 80% market cap loss.

Skype 126

Skype RSS Social Media Television marketing 126

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Since the release of Siri, many companies have released their own voice assistant.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. More than 82% of Gen Z are skipping or ignoring advertisements on social media altogether.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

JUNE 15, 2016

Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. Every brand talks about itself on social media—that’s the whole point. But just like in face-to-face conversations, there are certain unwritten rules. Does machines.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Who owns social media? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Integrated B2B

JULY 24, 2018

As the number of international visitors to Japan increases (it almost tripled between 2013 and 2017**), so too, has its export and business opportunities. Despite those associations, the preference for traditional offline media like television and print ads is still where the biggest part of the media budget is spent.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B 40

KoMarketing Associates

FEBRUARY 9, 2016

Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. The television series “ How Its Made ” says it all! FreshBooks CEO Mike McDerment at SociaLite 2013. Milwaukee Tool: ONE-KEY. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

MAY 4, 2015

Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. Some brands have taken the concept to the next level and created their own in-house media companies to churn out content and woo consumers. The use of branded content has big advantages.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. The Rise of Autoplay. Benefits of Autoplay-Friendly Video.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84