KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Check out the following chart for further information. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Contently

FEBRUARY 28, 2017

In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Social media has forever changed the way we use the Internet and consume information. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Obviously these trends are betting heavily on the continued growth of social media and mobile technology.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform. You’re buying judgment.”

Studies 74

Studies Content Emarketing Internet Marketing 74

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. Just as big data has shown, small data can help lead the way into high social media ROI. Over time, the popularity of real-time marketing (RTM) has grown substantially among marketers.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. After Spiegel rejected Facebook’s 2013 offer to buy his company for $3 billion, providing better targeting to advertisers is a necessity for Snapchat if it wants to stay competitive in an industry that places a premium on data. eMwebinar pic.twitter.com/au7GLOCewh.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Hubspot

JUNE 6, 2013

Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22. 6) The Onion Mocks Social Media Gurus. Samsung is beating Apple , says Canaccord Genuity, as reported by The New York Times. says everyone.

Bundling 28

Bundling Emarketing Conference Sample 28

Digital B2B Marketing

SEPTEMBER 24, 2013

The approach Ari Paparo outlined could be created by any media company that users sign in to or, with reliability closer to today’s cookies, any site with either a large audience or a significant share of a niche audience. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Biznology

JUNE 19, 2014

Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 All Media is Digital.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Hubspot

JUNE 4, 2013

internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. Putting the Vine app on Android opens up a bigger audience, so maybe Vine will evolve into a must-have weapon in every marketer’s arsenal. We’ll see. 2) Google+ Surging. Google+ is now the second most popular social network among U.S.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. Social media consultant Gary Vaynerchuk has hired someone to “follow him around, record his conversations and remarks, and turn them into social media content,” Forbes reports. Meanwhile, in the world of marketing.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Hubspot

JUNE 12, 2013

In 2014 apparently, eMarketer reports. This time, reports Business Insider , it''s about failing to disclose their product endorsements in social media. The product was launched along with a video of the following bizarre, over-the-top publicity stunt. It''s supposed to help women achieve “electrolytenment" -- whatever that means.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar? .”

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar? .”

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Adobe Experience Cloud Blog

JANUARY 16, 2014

Social Media World Forum (March 31-April 1) – London, UK. eMarketing Paris (April 8-10) – Paris, France. What were your favourite events of 2013? Ad-Tech (March 18-19) – Sydney, Australia. Digital Cream London (March 26) – London, UK. Content Marketing World Sydney (March 31-April 2) – Sydney, Australia.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” The move would add one more video viewing service to the mix, competing with both ad-free and ad-supported services.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: eMarketer ). Source: GoldSpot Media ). Source: Dedicated Media ). Source: comScore ). Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JULY 14, 2013

How Millennials Shop Online, From eMarketer. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Learn more about millennial shopping habits over at eMarketer.

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Trend 5: Social media strategies need revisiting. say social media contributes very highly to company performance. . . In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

MAY 11, 2010

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Marketers can use video to generate traffic to their websites, build brand buzz, collect inbound links (which can help SEO), and build social media presence and reach.

Video Marketing 28

Video Marketing Emarketing Buzz Youtube 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). BentoBox Media ).

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Social Networks Stats CTR Network Marketing 100

RebelMouse

OCTOBER 23, 2018

It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. We were very dependent on Facebook in 2013. Diverging Data.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Sprout Social

SEPTEMBER 22, 2016

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. TheSoundOfMusicLive.

Twitter 91

Twitter Ideal Customer Profiles Impressions Analytics 91

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Not only did media outlets become a trusted source for news, though -- they also became a trusted outlet for consumers to learn about products.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28