Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Trust is the backbone of successful marketing. So, what sets one marketing message apart from another?

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Customer Experience Matrix

AUGUST 14, 2014

That’s why scanning the Internet to find new prospects is such an exciting opportunity. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. I’ve grouped them based on how much information I have available. I last reviewed them in June 2013.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Of course, it can also assign each person to the correct persona for each client. What does Mariana do with this information?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Biznology

OCTOBER 2, 2014

percent of internet users watch at least one piece of digital video content per month. A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Digital Marketing World Forum

AUGUST 30, 2019

Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. In 2013, 47% of US marketers focused on creativity to drive marketing strategy. What marketers need from brands.

Marketing Budget 59

Marketing Budget Paid Search Agency Marketing & Strategy Budget Programs 59

ClearVoice

MARCH 12, 2021

What is beacon marketing? Beacon marketing is the use of small devices (known as beacons) to target customers exactly where they are, with offers that meet their needs. Launched in 2013, beacons have been steadily evolving as Bluetooth technology became more advanced and more consumers use smartphones in their daily lives.

Merchandising 52

Merchandising Paid Search Agency Marketing Click Rate 52

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

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Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Smart marketers are realizing that they must change their tactics.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Content Marketing Institute

MARCH 2, 2018

This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Is the definition of content simply information? Michael Brenner teased out the differences between content and content marketing in an article so popular we’ve run it a few times. Simple enough. Click To Tweet.

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Content PR Wikipedia Click Rate 110

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. When we need information, we can find it instantly.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Salesforce Marketing Cloud

JUNE 7, 2022

Today’s customers are different, too, expecting high levels of personalization and experience. They also noted that the most important technologies to deliver results are the Internet of Things (79%), cloud computing (74%), and AI (52%). The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

JUNE 25, 2013

Here are the biggest news stories from the world of marketing. Personally, I will continue to use neither, and let the more creative people out there rock it. Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home."

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

NuSpark Consulting

NOVEMBER 17, 2013

On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. Send informative, funny, and witty tweets daily. Be a Twitter Personality, Not an Organization. Research is essential.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

KoMarketing Associates

OCTOBER 20, 2015

Portability and function have become more important for the average person than having a powerful desktop environment. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. How Can We Best Utilize Mobile Advertising in the B2B Space?

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Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. 40 Tools in 20 Minutes: Hacking your Marketing Career From Eric Leist. Well, we can''t get enough.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy. The best marketers don’t rely on one specific tactic to generate leads. Topic #1 — Lead generation is king.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ad spending is in Internet. Four Your Information.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. We’re here to tell you about affiliate marketers. Finch Sells.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Chris Koch

MAY 19, 2014

They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. Viral How-Tos. Not that Pettis was a bad teacher.

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Conference Education Viral Marketing Class 100

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Belkins

MAY 28, 2020

With the arrival of a new threat, the internet turned from the ocean of information into a minefield of leaks and fakes. As a wise person once said: “You can look but you can’t touch”, and it became quite the reality in terms of interacting with people, things, and even ourselves. Key takeaways.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

SEPTEMBER 24, 2013

The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". He argues that this kind of tailored internet can lead to a dangerously narrow view of the world.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

seo.co

NOVEMBER 17, 2020

In the simplest terms, a domain name is your internet address. Only one person or entity can own the rights to a domain name at one time. Today, the website operates as an “interactive collection about the internet and the World Wide Web” – an internet museum, if you will.). In 2013, there were a total of 147.1

Domain 69

Domain Automation Pricing Price 69

ActiveDEMAND

JUNE 14, 2017

The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Bear in mind this is more than a one-time pitch; you need to build your story across multiple channels amidst today’s rapidly-evolving marketing landscape.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46