KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. To stay in the good graces of Google and other search engines, make sure the content on your website adds value to any customer or prospect who visits.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In 2013, many more brands will seek to become publishers. What’s Your 2013 Marketing Prediction? Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. This post by Cheryl Burgess introduces her new book on The Social Employee and talks about how leading and adaptive companies are embracing disruption and encouraging social employees.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Email Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Traction

JULY 31, 2013

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100

Tactics SEO Google Press 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Yet that post has produced more leads than many of your current posts put together.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech Advisor

DECEMBER 5, 2019

Google's founders Larry Page and Sergey Brin pass Alphabet Inc.'s Google is in the news yet again – this time featuring the founders, Larry Page and Sergey Brin, and CEO Sundar Pichai. Alphabet and Google no longer need two CEOs and a President. Going forward, Sundar will be the CEO of both Google and Alphabet."

Marketing AI 53

Marketing AI Google Work Management Paid Search Agency 53

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Get started today – and generate more traffic and leads for your business. Studies show that 95 percent of all purchase decisions are emotion-driven. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Designing call to action offers on your website is an important step for turning web visitors into leads. Designing call to action offers on your website is an important step for turning web visitors into leads. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Savanta

APRIL 15, 2014

In 2013 Twitter had the lead by a nose. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite.

Social Media 120

Social Media Media B2B Fulfillment 120

KoMarketing Associates

OCTOBER 10, 2013

At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. See my recap of the “ Structured Data Superstars ” session. Take the Data and Run.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Your ads can have 5 options for lead generation: Get offers. When you reach a certain minimum, ratings appear.

Adwords 100

Adwords Features Google Mobile Advertising 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. Optify B2B Lead Generation Report. Google Search Quality Guidelines.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

markempa

MAY 13, 2013

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Furniture company website sparks idea, nets 400% increase in leads.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. Is the #1 listing on Google being pushed even farther down the page? This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

ClearVoice

FEBRUARY 11, 2019

Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Google hopes to decrease the anxiety and confusion with their upcoming release of @GoogleAnalytics Site Kit. | #Martech | #ContentMarketing Click To Tweet. Which Google Analytics WordPress plugin should I use?

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

SmartBug Media

FEBRUARY 25, 2020

Many people search Google when they have questions, so having content that answers your audience’s questions is not only beneficial for increasing your company’s visibility, but also for becoming a thought leader. A program can have a snowball effect, leading to more and more original, compelling content and increased blog traffic.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93