by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. Better yet, set up a Google Alert and be ready to pounce if the news is good. To get more lead nurturing tips delivered hot off the press, subscribe here. Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The “Lost the Deal” Nurture. MORE >>

So what does dating have to do with lead nurturing ? On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. If you’re not already, you’ll want to employ a robust lead scoring program to keep track of your lead’s movements and makes sense of his or her behavior. What is it your lead’s larger aspirations? How can you be part of accomplishing your lead’s ambitions? Likely your lead will want to take it slow and easy while you pursue him or her. So your lead is sold. Reddit. MORE >>

Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them. While every lead nurturing program requires some tailoring, we outlined 5 common stages a prospect will go through and the kinds of content you should deliver. This is the stage where a lead becomes an opportunity. Many leads get stalled at the accelerator level. It’s important that when sales passes back a lead they provide a reason. But don’t think your lead nurturing efforts are over. Google Bookmarks. MORE >>

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. Now What? ). MORE >>

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts. President – “It is not a lead unless we have a RFQ (Request for Quote).”. This is not a new problem. MORE >>