Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 22% say social media. 20% say pay per click (source: SiteProNews ).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

AUGUST 13, 2015

So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate. What's Up With Those Big Bumps in 2012 and 2013? Of course, it's always worth noting that correlation doesn't necessarily mean causation. This means it's even more difficult to determine causation.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. As the webinar moved into best practices, quiz questions asked about webinar registration responses and the correlation of timing with notifications.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Marketing Craftmanship

JANUARY 10, 2015

In October 2013, S.E.C. Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. And a growing body of market research confirms the weak correlation between fund performance and investor contributions.

Practices 100

Practices Planning Enterprise Management Transparency 100

Webbiquity

SEPTEMBER 9, 2013

In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. In early 2013, Google devalued general directory links for search rankings.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

seo.co

NOVEMBER 17, 2020

In 2013, there were a total of 147.1 Generally speaking, a website that’s been around for ten years is going to be more valuable than one that’s been in existence for two years. This helps them rank higher, which generates more visibility and traffic. million registered domain names. There are currently more than 359.8

Domain 69

Domain Automation Pricing Price 69

Adobe Experience Cloud Blog

APRIL 21, 2014

But technological advances and a better understanding of statistical correlations made these old scouting reports obsolete, uncovering hidden gems amongst the player rosters. Historically, sales people and marketers have tracked three KPIs: Number of leads generated. As a marketer, focus on the KPIs that truly reflect profits earned.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Hubspot

MARCH 14, 2017

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. Ultimately, the data reveals video on a page correlates with more time spent on that page. Step 4: Start Generating Leads. times more time , to be exact.

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Click Rate Budget Programs 94

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). Below are a few early signs of how we can expect SEO to evolve in the coming years.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

FEBRUARY 26, 2015

Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. We blog to generate visits to our website. We blog to generate leads for our business. We blog to generate customers. Let''s use a real example to put this in perspective.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

FEBRUARY 4, 2016

Outlook 2013 also saw a 50% gain over the year, whereas Outlook 2003 dropped 35%.". We optimize for search engines to get found and for conversions to generate prospects, but when it comes time to engage with said prospects, optimization behavior breaks down. Environment Growth.

Mobile Marketing 28

Mobile Marketing Tagging Press Correlation 28

Content Standard

OCTOBER 22, 2016

The same is true with Netflix’s House of Cards: “75 percent of what people watch on Netflix is from some algorithm-generated recommendation.” ” “Natural language generation” tells a story with data using AI, and there are a number of companies that do that, such as Narrative Science and Automated Insights.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. A great product will generate far more awareness through sharing and advocacy than any marketing spend. My post, co-developed with the Moz team, on the correlation between shares and links was an example of this.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

DivvyHQ

MARCH 28, 2019

And again, many of these metrics are important to monitor to get a gauge on overall performance trends, but they don’t strongly correlate to achieving strategic objectives. yourwebsite.com/2019/your-awesome-blog-post – The regex input would look like ours above – /2019/|/2018/|/2017/|/2016/|/2015/|/2014/|/2013/|2012|/blog/.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

ClearVoice

NOVEMBER 30, 2021

The good news for digital marketers is the cost of generating content is 62 percent less than traditional marketing while generating three times as many leads. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. Stop Boring Me!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

JANUARY 15, 2021

I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity. You will also generate some seriously ardent supporters. Editor's note: This post was originally published in April 2013 and has been updated for comprehensiveness. we just turned a negative into a positive.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

seo.co

FEBRUARY 8, 2023

Many sites use a lot of backlinks to prove their domain authority on a subject and generate traffic from external links and external sources, but that doesn’t mean they provide the best user experience or even that they fully understand their audience. In particular, short-form video content drives engagement and generates shares.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

KoMarketing Associates

DECEMBER 22, 2015

For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Our Favorite Posts & Articles from 2013. From Jeremy Krantz.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Webbiquity

FEBRUARY 25, 2014

For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS. Pretty much.

Google 100

Google Business Lead Scoring Lead Ranking 100

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 11) 55% of young adults (ages 18–29) used Instagram in 2015, compared with 37% who did so in 2013. 25) There’s little correlation between caption text length and engagement rate on Instagram.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Segmented and targeted emails generate 58% of all revenue. As you generate leads and obtain both demographic and behavioral data, trigger messages based on this data.

CRM 40

CRM Marketing Automation Services Business Work Management 40