KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. One-on-One Marketing. It’s all about connection.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. Google Analytics is a good tool to help with this exercise. Perform a Website Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Analysis of when the best times to post content might be and the most relevant / popular post types. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. When a brand or an influencer initiates the collaboration, the campaign is designed based on the goals, and then the content is created and shared. They create content around broader topics in their specific niche.

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Your brand is the combination of your reputation and visibility in the marketplace, and needs to be relevant for your target audiences. Developing Your Content Marketing Strategy.

Work Management 48

Work Management Marketing Management Service Planning 48

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 99

Content Click Rate Classified Ads Youtube 99

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. This blog post will be assigned a higher relevancy score for those categories.

Optimization 115

Optimization Keywords SERP SEO 115

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

markempa

DECEMBER 29, 2014

This requires a customer-centric approach that involves staying relevant and informed on what the customer wants to learn and then being helpful and building trust through effective nurturing content. Topic #3 — Words, words, words: The almighty power of content. Build a customer-centric content strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 109

Marketing AI Examples Work Management Marketing Management 109

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” The post Online Video is The Future of Content Marketing appeared first on.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Do we need to reprioritize around the areas of our business that are most relevant now … absolutely. Do we need to be very thoughtful about where we are spending?

CMO 335

CMO Work Management Paid Search Agency Planning 335

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 129

Curation Television marketing Content Skype 129

Digilant

AUGUST 30, 2023

All these actions provide ample opportunities for brands to create relevant and memorable interactions. This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content. A gap in new content would seemingly lead to fewer consumers watching TV.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). We needed to scale our student counseling model in a way that was relevant to their needs.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

AUGUST 12, 2013

Valuable content with a paid placement? A native advertisement is supposed to adapt to the content surrounding it in order to engage a potential customer by using their previously indicated interests. I knew it was an advertisement, but it was also highly relevant to the content I was reading. Question #1.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 15, 2013

2013 - The Year for Sales Enablement? Sales is now challenged to: Deliver the provocative value story and quantification to make today’s more skeptical and frugal Buyer engage sooner, the tools and content to convince the buyer as to: a. How challenged is Sales to deliver the provocative tools and content without Marketing help?

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Parse.ly

OCTOBER 22, 2018

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67

Content Newsletter Bandwidth Analytics 67

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices Privacy 98

The ROI Guy

OCTOBER 26, 2012

IDC surveyed just over 200 organizations in the annual 2012 Buyer Experience Study, indicating that Financial Justification /ROI is by far the most important content for C-Level / Financial Executives and LOB stakeholders. So, the big questions: Do you have the right value messages and quantification relevant to each stakeholder?

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Contently

JUNE 27, 2016

We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York. The first was in Chicago in 2013. An ASJA for the 21st century.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Contently

MARCH 28, 2017

Though most financial firms face strict regulations when it comes to providing financial advice, educational content has blossomed as one of the most popular and effective types of content for marketers. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Branding 60

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. This content was distributed around the world after sponsored social media campaigns were launched. What more could a marketing enthusiast ask for?

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users. 5% ad revenue market share in 2013. That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

JANUARY 4, 2021

Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. Dwell Time.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101