SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud. He didn't need to.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. As marketers and communicators, we get busy with more urgent tasks and projects. Why content curation on mobile is a must-have.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Marketing Insider Group

AUGUST 20, 2013

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The world has changed.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Viral marketing is, therefore, the science and art of creating campaigns that achieve viral growth in a short time. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Tips for Viral Marketing.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

B2B Marketing Directions

APRIL 10, 2016

The overwhelming majority of business organizations in the United States are small companies. In 2013, there were about 5.78 So, how are these millions of small businesses marketing their products or services? So, how are these millions of small businesses marketing their products or services?

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Travel Social Media Basics: Do Your Research. Social media isn’t a standalone tactic.

Social Media 92

Social Media Class Word of Mouth Media 92

EMagine B2B Blog

DECEMBER 22, 2014

billion in 2013. Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Marketing Land ). 41% of LinkedIn visits are via Mobile. This is up from 1.23

Social Media 40

Social Media Statistics Media Youtube 40

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. It’s near impossible to get data on a private company. As I’ll detail in this post, Snap is an interesting company. is a camera company. Originally called Picaboo.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

LEADership

SEPTEMBER 19, 2013

Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. How do we do that in our lead generation and B2B marketing efforts? Marketers typically complain that buyers are easily distracted. How does that happen?

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

AUGUST 5, 2016

Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Back when Vine launched in 2013, it quickly generated buzz as the next “it” social media app. Vine’s timing was perfect. So why the mass exodus?

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Facebook Stories was, at one time, a separate website Facebook hosted to share actual stories of members who were using the social network in inspiring ways.

Facebook 77

Facebook Curation First-Mover Advantage Social Networks 77

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48

Hubspot

JULY 8, 2014

Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them?

Social Media 28

Social Media Media Stats Social Networks 28

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Matt Thomson, Klout @daddymention. That’s right.

Television marketing 131

Television marketing Curation Social Media RSS 131

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.

Stats 28

Stats Social Media Social Marketing Media 28

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? I happen to have one right here.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Hubspot

JANUARY 15, 2014

You know that panicked feeling you get when your mobile device isn''t immediately nearby? Some of these mobile apps are old favorites, some, like Signals , are brand new. Let''s start this list off with a brand new mobile app. I''ve been a desktop Signals user for awhile, and was pleased to see it translate to neatly to mobile.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

readwrite

SEPTEMBER 20, 2011

billion, more than double the social networking giant’s 2010 total. Ad revenues here are expected to pass $2 billion in 2011, making for over half of the company’s total revenue. Overseas ad dollars is predicted to represent 50% of the pie next year and a slight majority by 2013.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Hubspot

APRIL 24, 2014

There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. Graphic from the 2013 CEO.com Social CEO Report (Fortune 500 CEOs on LinkedIn).

Social Media 28

Social Media Media PR Social Networks 28

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The company is looking to update its Help Center so people can find out if they liked any of these Pages. Source: Facebook.

Amazon 68

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 68

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28