ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. Business email address Subscribe Processing. Get MarTech!

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

PureB2B

MAY 9, 2019

Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. According to a 2013 report on lead generation, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Key Steps to Find the Right Lead Generation Company for You.

Lead Generation 48

Lead Generation Paid Search Agency Work Management Marketing Management 48

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Remember that you are part of a shared content conversation about your company.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 73% of companies successfully hired a candidate with social media. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. 46% “of buyers say that thought leadership can be important in repairing the reputation of a company that is mired in controversy.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 73% of companies successfully hired a candidate with social media. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. Only 12% would leave for a company with a bad reputation.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Look them up.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

DECEMBER 8, 2022

In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If After investing absolutely zero time in studying for it, I failed the Platform App Builder exam spectacularly. What an eye-opener it was to really study Salesforce in a dedicated way!

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements. Here's a brief overview of the attributes of each superpower.

B2B 52

B2B Work Management Class Marketing Management 52

ANNUITAS

FEBRUARY 13, 2014

The study reveals findings from a marketer’s point of view and states that, by and large, marketers do not feel valued in their organizations and that most organizations are “sales-led”. As many as 37% of purchases in 2013 involved four to seven people. This should be the most pressing question in any organization.

Demand Generation 100

Demand Generation Demand Generation Planning 100

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. So, in that situation, who has time to review case studies and reports? Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Remarketing increases the punch you get by continuing to nudge while prospects are actively in the purchase decision process.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. The Unicorn Blueprint: Building a Billion-Dollar Company Step-by-Step.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Content Standard

OCTOBER 4, 2014

High-ranking URLs have more text and more media integrations than in either 2012 or 2013,” according to the report. A recent study from Adestra and Econsultancy found that 75 percent of global marketers surveyed see either “excellent” or “good” returns on their content marketing investment.

Studies 40

Studies SEO Correlation Content 40

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. The key words in my definition are really process, flow, and shift. Real-Time Marketing isn’t going to work without a documented and blessed process flow. 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Most companies have no idea how much they are really spending on content. My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. He began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Content Standard

FEBRUARY 20, 2015

That’s a huge gain from 2013, when just 46 percent felt that way. Though this may not seem like an industry where data-driven insights could shed much new light, the company used data-driven analysis of its marketing and other strategies to find roughly $200 million in revenue opportunities. Want more content marketing news?

Studies 40

Studies Multi-Channel Case Studies Marketing & Strategy 40

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

markempa

APRIL 6, 2015

You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. I read recently that a company trimmed its registration form to include an extremely basic two-field form and found its conversion rate more than tripled with this simplification.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. A new Accenture study shows that 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs and only 57% deemed their relationship with the CIO as important.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Zoominfo

APRIL 16, 2018

Look for hacks and restructure your processes to streamline your research. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Keenan runs a company aptly named A Sales Guy U. KeenanTakeover ”. Keenan’s response? Only do what helps you sell.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Convince & Convert

NOVEMBER 27, 2013

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. Sean Hughes (@cashmoneyhugs33) November 19, 2013. And kudos to KLM for their commitment to social service, and transparency into their process.

Social Media 137

Social Media Media Case Study Case Studies 137

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. While the process is tough to make sense of, there are some definite "no-no's" businesses need to avoid — common mistakes companies often run into when pricing products.

Pricing 80

Pricing Price Case Studies Paid Search Agency 80

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Figure 2: Nurturing as part of a Strategic Demand Generation Program. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Rain: The Growth Agency

JANUARY 11, 2021

PORTLAND, OREGON—Rain the Growth Agency, a leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Both of these experts joined the agency in 2013, and have shown dedication to furthering its growth in the two areas named.

Paid Social Agency 40

Paid Social Agency Advertising Agencies Ad Agencies Promotion 40

ANNUITAS

JANUARY 6, 2015

In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis. According to the ANNUITAS study, less than 30% of B2B enterprise organizations are experiencing effectiveness with their marketing automation solution. The best news?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100