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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Here are some significant persona marketing statistics for 2023: Customer-centric companies are 60% more profitable than those that aren’t.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ). eMarketer ). e-Strategy Trends ).

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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). eMarketer ). 1: Welcome to Marketing Stats Summer! #2:

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. 10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Companies like Simpli.fi

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What’s Hot in Content Marketing: May 2016

SnapApp

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. 4 Characteristics of Winning Content from 300+ Campaigns.