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When Did Programmatic Advertising Start: A History Lesson

Rev

These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help!

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Do Pop-up Ads Actually Work?

SmartBug Media

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. Part 3: What’s a Marketer to Do?

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28
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The Ultimate Guide to Attending INBOUND 2013

Hubspot

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions."

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. This is called the subdirectory, and it follows the ".com"

SEO 101
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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Unique clickthrough rates. Consider weekend emails.