Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.
markempa
MAY 13, 2013
Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. This means everything that works for consumer marketers online can also work to optimize business purchases.”. I’d love to hear about them.
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markempa
FEBRUARY 25, 2013
Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. At MECLABS, we approach marketing more as a science than an art.
Convince & Convert
MARCH 21, 2016
Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. The goal of this public experiment is to create a tangible example of customer-first marketing to help you improve your own marketing efforts while putting the customer first.
Hubspot
DECEMBER 31, 2012
This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? What marketing resolutions do you want to make? This resolution is especially relevant for 2013. Not too shabby!)
Rev
SEPTEMBER 2, 2019
These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense.
Convince & Convert
JANUARY 8, 2016
We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Since 2013, we have grown from $800,000 a year to looking at over $2.7M Step 1: Understand the Client’s Goals and Needs.
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