Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? I think it’s too early for small businesses to dismiss IGTV right away. How small businesses can get started on IGTV.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. They painfully got buy-in across their org and learned about the business side of marketing. And content is a big driver of business.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. Instagram introduced its own advertising options in 2013, a full three years after the app first launched. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. billion videos in 365 days. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

DECEMBER 4, 2014

This year I decided to make it a top priority in my business. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. Is there a catch?

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166

SmartBug Media

MARCH 19, 2020

Take the time to look at top businesses and influencers in your industry. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Do Your Research. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. YouTube video length best practices. According to Google’s internal study , YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. Different types of videos.

Social Media 127

Social Media Practices Video Marketing Media 127

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. This list showcases tools that provide a great starting point for Instagram analytics, and will be suitable for individuals or small businesses. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others.

Analytics 95

Analytics Tools Best Practices Tagging 95

Convince & Convert

APRIL 29, 2015

Embedding video content in emails leads to inconsistent experiences across email clients, but between HTML5 video, YouTube, and services like LiveClicker and Movable Ink, you can generally deliver a solid inbox video experience to at least half of your subscribers. In-email payments have been in the works for many years.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Biznology

OCTOBER 2, 2014

A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. By offering weekly eight-minute trivia videos hosted by YouTube star John Green.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Contently

JULY 7, 2016

If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. “We don’t see these videos as having a direct impact on our business or our deals.

Paid Search Agency 113

Paid Search Agency Ads Viral Marketing Youtube 113

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. In fact, the results for Hopper have been so great that the businesses has been “prioritizing designing ads for the Stories format, then adapting them to the other formats” Getting started with Facebook Stories ads.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor». In fact, are we still talking about influencers? Here, we are in another league. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Valasys

MARCH 4, 2020

Recently LinkedIn has made it easy for users to incorporate videos from sites like YouTube & Vimeo in the ‘About’ & ‘Experience’ sections of their profiles. Pete Davies, LinkedIn’s Head of Content Products stated that stories are a lighter & more casual way of interacting in a business-centric world that constitutes LinkedIn.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Biznology

MAY 19, 2014

81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). 81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). 2nd largest search engine is YouTube (source: comScore ).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Maybe just don''t try this experiment when you''re really busy. 10) Guides to Help the Small Business Owner. 6) AirBnB''s Annual Report.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Contently

JANUARY 12, 2017

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. But it’s worth noting that YouTube’s revenue sharing appears to have cut into its profit margins.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 5 Business Blogging Statistics and Facts. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convince & Convert

APRIL 2, 2015

Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Visual Marketing Magic. Image via MailChimp.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Content Marketing Institute

DECEMBER 4, 2018

Barnum knew well that it was good business to make sure customers got what they expected. As he wrote in 1880’s The Art of Money Getting : You may advertise a spurious article and induce many people to call and buy it once, but they will denounce you as an imposter and swindler, and your business will gradually die out and leave you poor.

Content 97

Content Click Rate Classified Ads Youtube 97

Optinmonster

JANUARY 13, 2020

After reading this post, you’ll be able to save that aimless wandering for your next road trip and keep your business moving forward! Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Finally, we’ll create a YouTube video. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. While the study itself may have been centered around businesses, there is much to be gained when it comes to adopting the same social media trends and expectations for your personal brand.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

ViewPoint

JULY 17, 2013

Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. As many as 100 million people are expected to telecommute to work by the year 2013. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She has been the global CMO at Siegel+Gale since 2013. She also wrote The Facebook Era and The Social Business Imperative. Vlogging daily on YouTube under the name « DailyVee ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

flux.la

MARCH 25, 2021

Overall, casinos were among the many businesses that were hit extremely hard by COVID lockdowns and restrictions. It doesn’t have to be particularly busy, nor do individual blog posts have to be long or complex. turns a business into a resource. Tutorials to most online casino games can already be found on YouTube.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

Hubspot

FEBRUARY 12, 2020

This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Although Panera is a giant corporation, this campaign strategy is so simple that smaller businesses could create something similar with a tweet, short video, and offer that drives foot traffic. February 9, 2013.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Envy

AUGUST 30, 2018

These upstarts are bringing in the business too, with investments of over $5.1 Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! FinTech is thriving, and so it should be. billion made into FinTech’s in Q3 of 2017, and 5.8 billion in Q4 of 2017.

Work Management 97

Work Management Marketing Management Lead Scoring Lead Ranking 97

Content Standard

AUGUST 5, 2016

Back when Vine launched in 2013, it quickly generated buzz as the next “it” social media app. Vine earned kudos as the year’s fastest-growing app ever at the end of 2013, logging 403 percent audience growth and beating Flickr, Instagram, and WhatsApp in a landslide, MarketingCharts reported. So why the mass exodus?

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

APRIL 26, 2013

This type of setup is something we will probably see more often as social media becomes less specialized and more integrated into businesses as a whole. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Social Media Stat of the Week: 72 hours per minute.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. 2013 Jake Wade Award. Formerly @Google @YouTube. Likes business, especially startup & SaaS, also tweets about soccer, @Arsenal, @F1, and MMA. benhubbard.

Twitter 261

Twitter Startups Work Management Marketing Management 261