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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. If you want to build a venture-scale business, a rule of thumb is that there needs to be a clear path to $100m in revenue per year, and eventually a path to $1B a year. It didn’t go anywhere for years.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses?

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23 Terrific Email Marketing Guides

Webbiquity

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing. 24 Tips for Responsive Email Design by Get Elastic.