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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are…. You’re Not eBay.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. Do you plan to outsource marketing in 2013?

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. Packaged software”, for example, distinguishes CDP from data warehouses and data lakes, which are custom built. For example, if AI starts to create a huge variety of content personalized for each individual, that makes result analysis vastly more complicated.