Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. billion in 2013. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Webbiquity

AUGUST 2, 2018

As you might’ve guessed from the title of this article, at a bare minimum, social media requires a great deal of dedication. Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. It’s Incredibly Time-Consuming. Which company are you going to choose?

Social Media 144

Social Media Media Marketing Management Allocation 144

SocialPilot

FEBRUARY 9, 2024

Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Jeff Bullas Jeff Bullas was named the No.1

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Moz

OCTOBER 23, 2018

Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Yet, here we are. Infographics vs Interactives.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. This is an article by Ann Handley covering a video by the amazing and talented Tim Washer. Articles I Wish We Wrote. Photos of ships!

Examples 100

Examples Peer-to-peer Content Hubspot 100

Content Marketing Institute

NOVEMBER 25, 2017

For instance, Hachette Audio is taking advantage of the tremendous opportunity by pursuing audio-first content deals, in which the company would either generate a print version after the audio version gains sufficient traction, or would bypass the print book entirely, as detailed in this fascinating article from the Chicago Tribune. . (52:56):

Paid Search Agency 77

Paid Search Agency Buy Advertising Agencies Content Marketing 77

ClearVoice

SEPTEMBER 20, 2021

Facebook began allowing (or shall I say embracing) hashtags in 2013, and it appeared to be a great struggle for them to take off. Facebook is about creating and building community, while Instagram commits to building a powerful storytelling visual platform. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. This article originally appeared on the NewsCred Blog. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Empowering employees to become brand storytellers and experience creators is critical to delivering seamless experiences for all audiences outside the company. Who do they trust? What can you do?

Content Marketing 100

Content Marketing Planning Paid Search Agency Content 100

Content Marketing Institute

NOVEMBER 12, 2017

And, they are creating well-written, data-backed articles, he said. The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 I was surprised. I took a data-driven look at the reality.

Marketing AI 107

Marketing AI Examples Work Management Marketing Management 107

SmartBug Media

MARCH 19, 2020

By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Each article from Vidyard takes a look at video marketing and how it can fit into all aspects of your marketing strategy. It also has some killer blog content. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. At the Wharton School at UPenn , Jonah did a six-month study of New York Times articles — over 7,000 pieces of content. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Heinz Marketing

SEPTEMBER 17, 2019

As John Linkner said in an article for Forbes in 2013, “The business version of placemaking has to do with the physical experience you create for your team members, customers, and suppliers.” This breaks down into two things, place branding and story-doing. .

Planning 56

Planning Brand Identity Branding Trade Show 56

ClearVoice

FEBRUARY 11, 2019

For example, 2013 brought us the plugin Google Analytics Dashboard for WordPress (GADWP), which over the years became the most popular plugin, changed ownership hands a few times, and was rebranded along the way. Read more of Ben’s martech articles: Graded Comparisons: Wix vs. Squarespace vs. Weebly.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Marketing Insider Group

FEBRUARY 5, 2013

In this new world of marketing and social business, all of us can learn a lot from storytelling, and particularly journalism — which respects the content and the audience above all. In the article and deck, he stylishly encapsulates and extends many fundamentals C.C. Chapman and I talked about in Content Rules.

Planning 100

Planning Brand Identity Branding Content 100

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Biznology

JANUARY 15, 2013

OK, I have posted one article to Pinterest many times when there are good illustrations in the post — I sometimes post the same article again and again to Pinterest, once for each good illustrative graphic or germane photo. Related articles. Some digital marketing resolutions for 2013 (biznology.com).

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

DECEMBER 14, 2015

In October 2013, Snapchat launched its Story feature. ” As storytellers, this description pretty much sounds like a form of content marketing heaven, doesn’t it? Check out our recent article on how Snapchat Story Explorer can give your marketing strategy a fresh angle. Telling Your Story with…Your Story.

Impressions 40

Impressions Advertising Agencies Paid Search Agency Storytelling 40

Content Standard

DECEMBER 14, 2015

In October 2013, Snapchat launched its Story feature. ” As storytellers, this description pretty much sounds like a form of content marketing heaven, doesn’t it? Check out our recent article on how Snapchat Story Explorer can give your marketing strategy a fresh angle. Telling Your Story with…Your Story.

Impressions 40

Impressions Advertising Agencies Paid Search Agency Storytelling 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Vidyard

FEBRUARY 24, 2020

This article is about how to make documentary videos, but it’s also about the specific documentary I made about the Bandit Tour for Good , and how it came together. Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: Case Study: How Iron Mountain Built Audience, Cultivated Trust, And Kicked Ass Through Content Strategy And Brand Storytelling. That concept is incredibly powerful.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Content Standard

JULY 22, 2015

Original storytellers, such as Netflix, are leading the data collection front. In a 2013 article published by The New York Times , Evers said, “We don’t get super-involved on the creative side. With so much data zipping into the world every day, brands are clamoring to capture and understand it.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. We’ve covered some of these in past articles: Please Link Responsibly: Social Media Guidelines for Alcohol Marketing. One of the ways you can achieve this is through storytelling.

Social Media 94

Social Media Media Business Social Networks 94

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. Read on and you''ll find out. 1) Create campaign ambassadors.

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Hubspot

MAY 5, 2014

Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. 13) 52 Presentation Tips (The Best of 2013), soappresentations. 52 Presentation Tips (The Best of 2013) from soappresentations. 15) Pixar''s 22 Rules to Phenomenal Storytelling, Gavin McMahon.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Vidyard

FEBRUARY 24, 2020

This article is about how to make documentary videos, but it’s also about the specific documentary I made about the Bandit Tour for Good , and how it came together. Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013.

Work Management 65

Work Management Marketing Management Video Marketing Demand 65

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

NOVEMBER 24, 2016

Good news -- all you really need are a few storytelling strategies. 5) The "I Write Articles on the Internet". If the previous four have all failed, you can always say, "I write articles on the internet for a living." But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28