Marketing Insider Group

FEBRUARY 5, 2013

I’m co-author of the best-selling book on content marketing, Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. I think we’ll see fewer brands publishing content and, instead, more Content Brands.

Planning 100

Planning Branding Brand Identity Content 100

SmartBug Media

MARCH 19, 2020

Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Magnet Media is a great resource for learning more about storytelling in general.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Never publish content just for the sake of making an update. Four more years.

Social Media 93

Social Media Media Business Social Networks 93

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

JULY 22, 2015

Original storytellers, such as Netflix, are leading the data collection front. With this data and accompanying algorithms, Netflix is able to deliver customized suggestions that are amazingly accurate. In a 2013 article published by The New York Times , Evers said, “We don’t get super-involved on the creative side.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. The Outs: Influencer Strategy. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. The Outs: Influencer Strategy. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Marketing Insider Group

JANUARY 21, 2014

It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. So how do you communicate to your potential customers?

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Hubspot

JULY 24, 2015

Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. 5) FortyOneTwenty Why the 'About Us' Page Rocks: It lets customers do the talking. Customer testimonials are a great way to show your value.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. As a producer with ABC News since 2013, she’s produced segments for ‘Good Morning America’, ‘World News Tonight’, and ‘20/20’. Storytelling for social impact. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Sprout Social

APRIL 30, 2020

Sprout Social regularly publishes data visualization examples with accompanying infographics in our content. This allows us to highlight the most important details at a glance, while the body of the article elaborates on the findings. And for The New York Times, the most-read piece it published online during 2013 was a dialect map.

Lead Scoring 109

Lead Scoring Lead Ranking Storytelling Eye-Tracking 109

Single Grain

DECEMBER 29, 2020

More SaaS Articles : * Is Netflix a SaaS? He frequently published unique, original content that you won’t find elsewhere. Even if you’re intimidated by analytics or marketing, these articles will make you feel confident in your abilities. 25 Examples of SaaS Companies that Are Rocking It. Both tools are exceptional.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Content Standard

JULY 26, 2016

At the time, Skyword had recently launched the Content Standard, a digital publication and enterprise information hub focused on the future of marketing, creativity, and storytelling. I was so excited to learn the ropes of publishing content, but little did I know that this would be a baptism by fire. Publishing felt easy.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Martech Advisor

APRIL 1, 2020

In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. The middlemen in the equation have taken a backseat in customer-purchase transactions leaving brands with a more hands-on, personal relationship with the people who are interested in their products. billion as of 2018.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. These stories create impressive destinations for brands and leverage The Times ‘ storytelling capabilities to woo readers and viewers.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Biznology

SEPTEMBER 30, 2013

If your company is publishing blogs, eBooks, Tweets, and Facebook posts without an overarching theme, your efforts might not be working to build a comprehensive story. One of the hardest messages to swallow at Content Marketing World 2013 was Doug Kessler’s statement that quality content marketing is no longer an advantage.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80

Hubspot

SEPTEMBER 5, 2018

Drive potential customers to your business. The advertising zooms in on the specific process of creating and publishing the persuasive messages to get customers to take action. 1650 : The first newspaper ad — a reward for 12 stolen horses — is published. Here are a few: Raise awareness for your brand. million viewers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

chiefmartech

JANUARY 3, 2017

I published my first Q&A with him in January 2013 as he took on the role of global head of marketing technology at Kimberly-Clark — essentially one of the world’s first chief marketing technologists. I then profiled him in the summer of 2014 for the Harvard Business Review article, Rise of the Chief Marketing Technologist.

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 41

Video Marketing Brand Identity Branding Peer-to-peer 41

Content Standard

OCTOBER 28, 2015

Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

CoSchedule

FEBRUARY 27, 2023

Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. Consistently publish content on a variety of those topics. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. public relations can be a critical ingredient in your marketing mix. 3) Don’t Just Tell, Show.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. I outlined those ways in my guide, Content Unleashed: The Ultimate Guide to Promoting Your Published Content. Personalization. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

APRIL 29, 2014

Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. How can paid and organic content promotion channels be used together most effectively? What role does email play in extending online visibility?

Paid Content 100

Paid Content Branding Brand Identity Multi-Channel 100

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. This is what Oreo did, back in 2013 when the Super Bowl blackout happened.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. With rising acquisition costs, they used their own chatbot to decrease customer acquisition costs and increase reach.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Hubspot

JANUARY 14, 2014

Nearly all companies, both media companies and non-media companies, are creating vast amounts of content (over 92,000 articles posted per day ). Expect more customer-centric content and personalization in 2014. 2013 is the year brands began to adopt a publishing and media company mindset. 2) Learn that less is more.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Enterprise Management Allocation 28