Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. We’re already seeing increased coordination between Marketing Managers and Email Managers and social media teams who are using social networks to increase participation in digital campaigns.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. Ad Age Survey: What Advertisers Really Think About Facebook. Janrain’s Social Login Trends across the Web for Q3 2013.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.

Analytics 85

Analytics Tools Best Practices Tagging 85

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase. Each sector has its strengths and challenges.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

Webbiquity

APRIL 16, 2014

What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? The Social Media Hat ). billion on mobile advertising in the U.S. million in 2013; and that figure is projected to quadruple to $31.1 Search advertising accounts for about half of the total.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. What was once a one size fits all strategy for video—create an ad and place it programmatically across the web—doesn’t apply in the short-form world where either traditional advertising placements might not ever exist.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Either way, kudos to a job well done on your advertisement, Discovery Channel. Sounds like my kind of social networking. Death to all the social networks!

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Human Touch: 8 Questions to Steer Your Marketing Priorities.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Hubspot

MARCH 26, 2015

Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. This is Facebook’s attempt to address complaints from users that their feeds were full of advertisements. Rushed tweets often lead to misspellings, which counteracts the use of a trending hashtag.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, of all the online behaviors studied by Google—which are almost identical to those examined by Monetate— social media is the second “earliest” (after only clicks on display advertising) in the average U.S.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

JULY 8, 2016

With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Advertising tends to be sleek and overproduced, particularly when compared to the purposefully DIY, spontaneous aesthetic of Snapchat.

Features 113

Features Ad Exchange Differentiation Social Networks 113

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). 5 Action Items from #SMX Advanced 2013 . Additional Articles & Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.

Analytics 79

Analytics Tools Best Practices Tagging 79

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. He’s found that this increases the traffic to his content, particularly when Tweeting the same link several times: The reason for repeated tweets is to maximize traffic and therefore advertising sales. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., In early 2013, Google devalued general directory links for search rankings. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Social – When companies integrate with social networks to spread the word. — OREO Cookie (@Oreo) February 4, 2013. Think Spotify. No problem.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Hubspot

JULY 8, 2016

With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. By abandoning their original mission to cater to the masses, Snapchat is cementing its position as a top messaging app and real competitor to the bigger social networks.

Social Networks 70

Social Networks Lock-In Curation Facebook 70

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Listen Now.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? To read to full bio: [link].

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content Standard

OCTOBER 2, 2014

Brands are also expanding their use of social tactics. Ninety-eight percent of companies market on at least one social network, and 58 percent plan to expand their efforts in 2014 to a social network that they did not use in 2013.

Social Media 40

Social Media Media Brand Identity Branding 40

readwrite

SEPTEMBER 29, 2014

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.

Spyware 40

Spyware Facebook Doubleclick Google 40

Paul Gillin

JUNE 26, 2014

Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018. The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. jack (@jack). March 1, 2018. Source: WABetaInfo.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73