WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. What factors are you considering in your marcom plans for 2012? 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report].

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Each stage has its own content message and delivery strategy that needs to be followed. Consider audio and video into your content.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The end of life for Microsoft Dynamics AX 2012 R3 was preceded by a period of mainstream support, which will continue until October 12, 2021. Throughout this period, Microsoft continued to release new security patches and various regulatory updates.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Adobe Experience Cloud Blog

JANUARY 4, 2012

As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. budget, it’s now up to you to prove that you can trim the fat. What are your own plans?

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

ViewPoint

JULY 31, 2012

You can read more about this in the white paper Point C: From Chaos to Kickass. In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. ” The functions Mr. Rackham spoke about are marketing and sales.

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Crimson Marketing

OCTOBER 9, 2013

White papers. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Forbes ).

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. White papers (19% increase). SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Crimson Marketing

OCTOBER 8, 2013

White papers. Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Social media posts. Forbes ).

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

KoMarketing Associates

JULY 27, 2017

A better strategy would be to create a sitelink that goes to a white paper with a form. When this featured launched in 2012, Google claimed they would improve an ad’s CTRs by 30%. ” While expanded sitelinks are optional, not utilizing this feature would be a big missed opportunity.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

The ROI Guy

APRIL 25, 2012

and “Why the Proposed Solution?” in a more quantified and compelling way than traditional marketing collateral and sales pitches.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Biznology

JUNE 6, 2016

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. All of the detailed data, analysis, and practical recommendations are in the full white paper. But do businesses that pay for Facebook ads have an advantage? Facebook sources were unofficially advising community managers to expect it to approach zero in the future.

Facebook 80

Facebook Studies Organization Case Studies 80

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Onalytica B2B

JANUARY 8, 2019

In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. I also enjoy working on joint content projects such as guides and white papers and moderating roundtable events that share best practices. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. Consider doing a PowerPoint on the key takeaways from white papers, blog posts, or interviews you’ve done, and post upload those.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

ViewPoint

OCTOBER 2, 2012

Rich Vancil, IDC, talked about the need to focus on sales enablement as his advice to CMO’s for 2012: Click to start video at this point —In response to a CMO asking him for one area to focus on for the balance of 2012, Rich recommends sales enablement. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. And a statistically significant shift in those DISC profiles. Matt: Awesome.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

ANNUITAS

JULY 10, 2014

In addition to the reasons I stated back in 2012, let me add a few more to those who still may have an issue with striking BANT from their lead qualification process. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads.

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Leads 100

Sana Commerce

MARCH 4, 2022

That’s a 10% jump from 2012. White paper. The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. For B2B companies, e-commerce is now the most effective sales channel. Talk to an expert. View all resources.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Marketing Insider Group

DECEMBER 15, 2011

Creating a mobile-optimized website should be job 1 for marketers in 2012. And marketers should consider whether their mobile users are willing to give up personal identification to access high-value content like white papers. I hope these simple steps help you achieve mobile marketing success in 2012.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power. How often do you (or your executives) actually click on display ads for real purposes? Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. 2 weeks later, the firm produces a new white paper and promotes it on Twitter. I download the paper. I say stop the insanity. Let’s keep these measures apples-to-apples. Landing pages as well.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ViewPoint

AUGUST 23, 2012

2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

NuSpark Consulting

FEBRUARY 25, 2012

White Paper, Case Study Checklists. Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Content Promotion Checklist. Webinar Checklist.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source. Better yet, make your list of facts tweetable or easy to share.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Computer Market Research

OCTOBER 27, 2014

billion professional-oriented searches in 2012. To consider the options that LinkedIn provides your channel, take a glance at our latest white paper “ How to Use LinkedIn in Your Channel Strategy ” to understand the full scope LinkedIn can provide your channel operation. LinkedIn members have conducted over 5.7

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Leadspace

AUGUST 1, 2018

According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% Find out how B2B marketers are using Artificial Intelligence (AI) to cut through the noise and reach their best prospects — download our free white paper : Image credit: dh_creative for Pixabay | CC0 Public Domain.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. I do see things like marketing getting a better sense of not just putting out a white paper and handing it to their salespeople and then saying, ‘OK, here—use this as a nurturing tool.’

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120