Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. White Paper Library. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

KoMarketing Associates

MAY 1, 2013

Case studies (86%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Webinars/webcasts (88%). Videos (87%). Related Posts.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. And a statistically significant shift in those DISC profiles. Matt: Awesome.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. This is especially the case when it comes to hiring freelance or temporary employees. Utilize SlideShare Integration.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Leadspace

AUGUST 1, 2018

While it’s true that the same struggles exist for other marketing channels like email or online ads, in those cases (particularly email) the cost of failure is far lower than sending a piece of quality, physical direct mail to the wrong person, or the wrong address. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Sana Commerce

MARCH 4, 2022

That’s a 10% jump from 2012. This is especially the case when something goes wrong with an order — 83% of US consumers prefer talking with a person directly over digital channels when resolving a customer service complaint. White paper. For B2B companies, e-commerce is now the most effective sales channel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

NuSpark Consulting

FEBRUARY 25, 2012

White Paper, Case Study Checklists. Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. Content Promotion Checklist.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. And a statistically significant shift in those DISC profiles. Matt: Awesome.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Heinz Marketing

MAY 29, 2023

For a number of years, like from 2012 through 2020, not a lot of shifting, but then since then, in the last like three to five years, we’ve seen a decline. Matt: I don’t want to say, “Hey, thanks, downloading the white paper. And a statistically significant shift in those DISC profiles. Matt: Awesome.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. But how have they been doing? Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

B2B Marketing Directions

JULY 5, 2015

DemandGen has been conducting this survey annually since 2012, and it has always provided interesting insights regarding the content consumption behaviors and preferences of B2B buyers. For example: White papers, webinars, e-books, and case studies remain the most widely-consumed types of B2B content.

Effectiveness 40

Effectiveness B2B Content Differentiation 40

The ROI Guy

NOVEMBER 14, 2011

Here’s where we think the SMB challenges will be for 2012, and tips for how IT solution provider sales and marketers can best succeed in addressing these opportunities: 1) Do More with Less – SMB IT has to wear many hats, and although budgets are increasing, likely the innovation and service demands on IT are outstripping the modest increases.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Breaking Down Assumptions about Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Integrated B2B

NOVEMBER 27, 2012

C lunky and outdated sites or non-existent web presence has lead B2B vendors to switch supplier in two out of five cases. Hybris’ 2012 State of B2B E-Commerce Study whitepaper is based on research amongst 224 B2B procurement specialists with respondents’ budgets ranging from less than $100,000 to greater than $5 million.

Budget Programs 40

Budget Programs Vendors B2B Sales Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2012

White Papers. MediaNext 2012. 07/25/2012. Case Studies in Custom Content. Digital Magazines 2012. © 2012 Red 7 Media, LLC. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Washington.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Savanta

JUNE 12, 2012

Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. Fair enough.

B2B Thought Leadership 120

B2B Thought Leadership Lead Scoring Lead Ranking Leads 120

Marketing Insider Group

JULY 27, 2015

A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. CASE STUDIES: Salesforce’s Customer Success Stories.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Savanta

JUNE 5, 2013

Two of these – white papers and case studies – are similar in that they both provide explore a subject in depth. You may also want to check out a few ‘Best Content Marketing’ case studies from the 2012 B2B Marketing Awards. Balance substance with accessibility.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Savanta

JUNE 5, 2013

Two of these – white papers and case studies – are similar in that they both provide explore a subject in depth. You may also want to check out a few ‘Best Content Marketing’ case studies from the 2012 B2B Marketing Awards. Balance substance with accessibility.

Research 120

Research B2B Marketing B2B Thought Leadership Content Marketing 120

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. You saw the video? Number one, it has a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. You saw the video? Number one, it has a story.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. books are too thin and used as lead gen to upsell bigger digital marketing books or training courses, but that is not the case with this one. Read a Twitter case study white paper.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

NuSpark Consulting

MARCH 10, 2012

Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after. The case studies help a bit, but I have to download them as PDFs.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Tomorrow People

OCTOBER 18, 2012

Inbound marketing is where it''s at in 2012 and beyond. It can include eGuides, infographics, webinars, white papers. Now they are ready for content that helps them do just that - case studies which illustrate the options available, price lists and special offers can tip your customer over the edge into opening their wallet.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Tomorrow People

OCTOBER 18, 2012

Inbound marketing is where it's at in 2012 and beyond. It can include eGuides, infographics, webinars, white papers. Now they are ready for content that helps them do just that - case studies which illustrate the options available, price lists and special offers can tip your customer over the edge into opening their wallet.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

The ROI Guy

MAY 16, 2012

Source: DemandGen Report - B2B Content Preferences SurveyMay 2012. Short Attention Span Theater - 48% of buyers would like content to be more concise, taking less time to consume. For more information on how Alinean tools can help reshape your content marketing to meet this challenge, click here to learn more.

Peer-to-peer 40

Peer-to-peer Content Marketing Content Verticals 40

Single Grain

JULY 22, 2022

1999-2012) is a read-write web where people can read and write content on websites and applications. White paper development. In addition, take a look at their case studies or check the ratings and reviews on websites like Clutch or G2. Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. And these people can vote. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. And these people can vote. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Standard

MARCH 5, 2021

Studies show that people: can process images in as little as 13 milliseconds. Some of these use cases include when you’re: undergoing a rebrand. If that’s not the case, it’s time to make some adjustments. Case in point: When you think of Coca Cola, a bright saturated red likely comes to mind.

Brand Identity 84

Brand Identity Branding Case Studies Paid Search Agency 84