Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. GraphCore Twitter: @graphcoreai Founded: 2016 Based : Bristol, UK Funding : Series C, $110 million. Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Pretty cool!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. Posting exclusively about products. Happy Friday! Weekend plans?”

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Three most recent tweets are displayed with the option to “View on Twitter”. And this example is relatively light on SERP features. Knowledge Panel and the Knowledge Graph.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. He has over 3 million highly engaged Twitter followers.

Social Media 134

Social Media Media Blogger Television marketing 134

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010). PR Monitoring and Management Tools: Which is Best?

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JANUARY 19, 2016

80% of marketers use these as primary success metric; 56% base social success on website traffic. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Audience size (61%) and website traffic (56%) round out the top three. DR4WARD ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

SEPTEMBER 2, 2014

October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). What’s the source of the largest share of social traffic to websites? (It’s The Top #Nifty50 Women Writers on Twitter for 2013. The Ultimate List of The Best WordPress eCommerce Plugins. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

NOVEMBER 14, 2012

2012 might have been the biggest year of change yet in the SEO industry. Ongoing changes in the SEO world will open new avenues for ROI-driven traffic if you know where to look. Connect with Casie ahead of time on Twitter or Google+. Webinar Summary. Hold on to your hats because 2013 could be even more exciting!

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JULY 20, 2017

Some even used hidden text on a page to create association around additional terms that would drive traffic. On the flip side, if your brand name (and domain name) take on a meaning beyond your company name, you could see some less relevant traffic coming in from those related keywords as well. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

Contently

DECEMBER 22, 2017

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There are two main ways for readers to share content online: use a share button or copy and paste the link.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Marketing Insider Group

AUGUST 20, 2013

Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. Wearable devices have grown by 2x month over month since October 2012.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. Don't believe me? and as a result, a ton of noise.

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012! This article had my highest number of comments and 2nd highest traffic. Photo Source.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Webbiquity

DECEMBER 12, 2012

” He then outline three strategies he says are designed to improve search rank and traffic. Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ by Search Engine Land.

Google 100

Google Tips Digital Asset Management Best Practices 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. 75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

MAY 1, 2013

According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. And as usual, I used Twitter as my preferred note-taking device. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). Cheesy line? Key question!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. You may have to follow a comprehensive process, but your efforts will revert in good traffic to your website. This can be great a tool in channeling traffic for your website. Once this is achieved, the blog roll can come rolling (with all the traffic) to you.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Bannerflow

APRIL 25, 2022

Social media advertising offers plenty of benefits for your brand, from product promotion to driving web traffic. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. The aim – to generate nostalgic stories for Twitter users recounting happy McDonalds experiences. Calm “Meditation Ads”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. Should you start doing social media marketing?

Social Media 105

Social Media Social Marketing Media Planning 105

Digital B2B Marketing

APRIL 25, 2013

Over the course of the next three months, traffic from this individual’s Twitterfeed posts dwindled, finishing March with less than 1/4 of the visits sent in January. When someone with a significant following would join, I could see the impact of their shares in traffic to my posts. Sharing Through Triberr.

RSS 100

RSS Social Media Twitter Traffic 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

MAY 27, 2014

Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Tweet This ] In 12 B2B Marketing Predictions for 2012 , I predicted an increase in inbound marketing failures as B2B marketers jump on the inbound wagon.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

SmartBug Media

MARCH 17, 2020

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Adding Malware: If malware attacks your site, Google may warn users that “this site may be hacked” before forwarding, causing traffic to plummet.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Webbiquity

MARCH 3, 2017

Since 2012 (when Google first rolled out Penguin) these changes have been become more and more limiting; it is now much harder to help your site rankings improve through mass outreach or guest blogging alone. Follow the agency on Twitter at @PolarisLondon. Now, however, low quality links can negatively affect your page rankings.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 31% of traffic to a brand website comes from brand social network sites.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Digital B2B Marketing

MARCH 15, 2012

It is a valuable recommendation that continues to drive traffic as long as you maintain it. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. It is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Twitter has more than 500 million total users. 60% of Twitter users access the network from mobile devices at least some of the time. What do advertisers need to know about mobile access? How does the online use of tablet owners differ from PC users? Fast Company ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100