Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. As you look to transform your organization in 2012, be realistic with your time frame.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Tomorrow People

DECEMBER 19, 2011

Create a game plan - and stick to it. This piecemeal approach can often end up costing a great deal more than a more consistently delivered game plan. Carefully match your marketing plan and your business plan and you’ll create an overall business game plan that is much more budget-wise. Where are they?

Planning 120

Planning Tips PR Inbound Marketing 120

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Tomorrow People

FEBRUARY 7, 2012

Valentine’s Day 2012. Here are just a few ways to get Cupid smiling on your marketing strategy once more: Plan the perfect first date: Every first date is important, whether it’s with your potential spouse or your prospective customer. It’s not just about hearts and flowers for your personal life. Follow @sookieshuen.

Planning 120

Planning Buying Cycle Top of Funnel Trust Marketing 120

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). 4 Best Content Planning Tools. A project management tool that uses cards and lists to coordinate efforts between team members for content planning (or other types of projects). 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Webbiquity

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. In a sub-page Foursquare calls “Privacy 101,” the plan and purpose of users’ privacy is laid out simply.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Well, I am an optimist and plan to present an alternative view! Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Rain: The Growth Agency

JULY 28, 2021

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is proud to announce the promotions of Robin Cohen to Executive Vice President of Integrated Media Investment and Planning, and Shasta Gibson to Vice President of Integrated Media Investment. Robin Cohen, EVP of Integrated Media Investment and Planning.

Advertising Agencies 52

Advertising Agencies Ad Agencies Promotion Media 52

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Marketing Soapbox marketing results strategic planning' SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Clearly, I’m a big fan of the plan. The right marketing plan often spells the difference between success and failure online. Image via Wikipedia.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our […] The post I Need a Plan for 200 Videos for the Channel appeared first on Avitage. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Vision Edge Marketing

SEPTEMBER 8, 2020

Kaplan and Anette Mikes in the 2012 Harvard Business Review article, “Managing Risks: A New Framework”, define strategy risks as a strategy with high expected returns that generally require a company to take on significant risks, and managing those risks is a key driver in capturing the potential gains. Implement the game plan.

Marketing & Strategy 199

Marketing & Strategy Planning Amazon Analysis 199

Biznology

DECEMBER 2, 2011

Sure you may need to tweak some things here and here and you may increase some PPC spend to fill in the gaps but if you are racing around trying to put together your 2011 plan right now well, I hate to tell ya, but in many online areas that ship sailed a long time ago. If you want to have some control, your thoughts should be on 2012.

PPC 80

PPC Social Media Conversion Rate SEO 80

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vision Edge Marketing

OCTOBER 10, 2012

As marketers we need to take the macro-environment into consideration when we’re creating any plan. Scenario analysis is a good exercise for strategic planning at any time. Don’t play politics with your planning. As we enter the election and planning season, here are five reminders to help achieve the best results: 1.

Planning 100

Planning Marketing Plans Course Analysis 100

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.

Planning 100

Planning Barriers B2B Marketing B2B 100

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. They have asked for a plan on how we can support the channel with an estimated 200 high impact, co-branded videos.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. They have asked for a plan on how we can support the channel with an estimated 200 high impact, co-branded videos.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

ViewPoint

JULY 19, 2012

And you have to have that plan in place and the painters to do it.” ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. ” He says there is similarity today to CRM and ERP purchasing 15 and 20 years ago: “It’s the same thing. We buy the shiny new technology hoping it will transform us.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Tony Zambito

JANUARY 10, 2012

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced … Continue reading →

Peer-to-peer 100

Peer-to-peer B2B Business to Business Buyer Personas 100

Vision Edge Marketing

DECEMBER 14, 2011

What are your plans when it comes to your marketing investments for the coming year? Work from a marketing plan blueprint. Part of the problem is in the marketing planning process. So often the plan is an extensive word or power point document that culminates in a calendar and budget worksheet.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 98

Marketing AI Paid Search Agency Lead Ranking Psychographics 98

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. *

Keywords 100

Keywords Research SEO Tools 100

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Time and resources.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Well, if your plan isn’t focused on women, tablets, and mobile advertising, you may want to send it back to the draft stage.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

AUGUST 7, 2020

Before the coronavirus, business owners and marketers used to plan campaigns several months out. During the lockdown period, you can start and run search-optimized campaigns anytime without detailed planning. You can plan an SEO strategy where you publish informative blog posts and keep your site updated.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Have a content and promotional plan for your webinar, virtual trade show, and online events. your lead nurturing plan, and f.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 151

Rules Planning Brand Identity Branding 151

Adobe Experience Cloud Blog

DECEMBER 1, 2011

The results were divided into companies that have no process or guidelines for including SEO in their marketing plans, companies that have an informal process, and organizations that have a strategic, formal and integrated SEO practice in their advertising efforts. Of these more casual users, just 5% said they would spend less on SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Aberdeen

JANUARY 2, 2018

By 2012, big data was everywhere. To cut through this hype, CX leaders must seek content outlining what their peers are currently doing and planning to do. To this point, over the next several weeks, we’ll run a series of articles sharing data on which technologies CX leaders are planning to adopt and how they’re planning to use them.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Marketing Insider Group

OCTOBER 25, 2011

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. ” If you haven’t started your marketing plan exercise, now is the time! .”

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100