Moz

FEBRUARY 28, 2019

Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Today we're going to be talking about auditing your backlink profile, why you might want to do it, when you should do it, and then how to do it.

Ideal Customer Profiles 55

Ideal Customer Profiles Profiling PageRank Domain 55

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

SEO 105

SEO Google Optimization Lead Scoring 105

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. Message Selection: SessionM is organized around campaigns.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. You can find valuable how-to guides, growth hacks, and strategies around blog writing on his LinkedIn profile. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 25, 2018

Take a look at your current strategy to see if you’re guilty of these common social media mistakes: Having inconsistent profiles. Your profiles should clearly reflect your company’s unique look and feel across all platforms. We use the same profile photo and branding to achieve a consistent, professional appearance.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. This is arguably a first on Instagram and companies and brands should be inspired by their creative approach.

Storytelling 151

Storytelling Stats Social Media Marketing Report 151

Customer Experience Matrix

OCTOBER 14, 2016

It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

SocialPilot

MARCH 5, 2024

It is quite a vague number compared to engagement, but it still keeps you informed about your potential audience size. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Where Can You Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Martech

JULY 13, 2021

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. With Doceree, we can then customize the message based on the rule, the doctor, the patient profile, and the electronic health record system.”. Read next: Marketing the COVID-19 vaccine faced familiar challenges.

Paid Search Agency 134

Paid Search Agency Allocation Advertising Agencies Ad Exchange 134

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. What is the demographic profile of your primary customers?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. million retweets including high-profile celebrities such as Taylor Swift. The effort was a success and drew over 1.2

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

6sense

JUNE 14, 2016

It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on. Takeaway: Intent data comes in many flavors that determine usefulness; it’s not all created equal. .

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Fake Social Media Profiles: Negative reviews published on social can hurt you. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

KoMarketing Associates

JUNE 2, 2015

Turn Into an Information Resource (page and profiles). LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. Optimize Your LinkedIn Profile With These 10 Key Elements.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. The company itself has been serving clients in late 2012.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. In September, Twitter announced a change to the layout of its profile pages. The Biggest LinkedIn Updates of 2012. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

APRIL 2, 2012

minutes on Google+ in January 2012, a drop from 5.1 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). What About Google+ Profiles? minutes in November 2011 and 4.8 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Zoominfo

OCTOBER 2, 2019

Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Revenue: $77.1 Revenue: $170.8

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

KoMarketing Associates

JULY 1, 2014

Created: November 27, 2012. In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Created: April 11, 2012.

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

FEBRUARY 23, 2017

One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. Eons.com was launched in 2006 and shut down in 2012. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. Think of all the use cases: the story that you have in your organization that give buyers information that they need to hear and understand before they buy from you.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. Here are some basic steps: Set up a profile, ensuring it includes your interests and qualifications.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Additionally, Pinterest followers do not align with monthly profile visits.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

markempa

AUGUST 26, 2012

This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report. This tells me they either.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Customer Experience Matrix

AUGUST 29, 2013

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. Most clients have multiple profiles for different products or customer segments. since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 128

Social Media Social Marketing Media Co-Registration 128

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. They’ll take all the prospect data they can get and social media networks are goldmines for such information. Were Facebook and its martech enabled advertisers out to get him and his marriage?

Ethics 109

Ethics Marketing AI Multivariate analysis Paid Search Agency 109

Hubspot

AUGUST 24, 2020

It gave businesses the space to create individual profiles — just like standard users — to post content, share photos, and engage with Facebook users. This allowed advertisers to deliver more specific, targeted ads to users that included information from their friends. 2012: Facebook launches its mobile ads program.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Customer Experience Matrix

DECEMBER 10, 2013

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Woopra was founded six years ago and relaunched in 2012.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

KoMarketing Associates

JULY 10, 2014

On a business side, this offers brands the opportunity to be more creative with their pages , as well as taking advantage of a layout that allows them to share their own content and information. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.

Google 120

Google B2B Marketing B2B Case Study 120

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

DECEMBER 29, 2011

Watch the webinar to find out how John’s efforts are providing customers and prospects the precise information they need to make a smart purchasing decision, and dealers a much more detailed, useful picture of who they’re selling to. We are in the process of planning our 2012 webinar year. And much of this is happening in real time.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 15, 2016

It’s amazing how our mind is reshaped by the information it grabs every minute. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. What Is Google Knowledge Graph?

Google 118

Google Wikipedia Content Wiki 118

Heinz Marketing

MAY 29, 2023

So we’ve been evaluating DISC profiles of salespeople for 10 years now, and we do thousands of these every year. And so just recently we said, it would be really interesting to see if there were a trend or a change, like a fundamental shift in seller DISC profiling. And a statistically significant shift in those DISC profiles.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98