markempa

JANUARY 7, 2013

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. It has instilled in him a passion for viewing Marketing and Sales alignment from the customer’s perspective, as well as the consistent messaging that results from this unique view.

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Top of Funnel B2B Thought Leadership Work Management Marketing Funnels 120

Marketing Insider Group

APRIL 29, 2020

We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up. In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

ViewPoint

JULY 19, 2012

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. To illustrate, Brian notes that in his book published six years ago, he said 90% of marketers didn’t have agreement between marketing and sales on basic things such as the meaning of the word, “lead.”

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

JANUARY 21, 2013

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. A (relatively) small technology investment will help sales and event professionals work smarter.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. While the most common point of frustration among all age groups was pricing, younger buyers had greater problems with competence during the buying process and relationships with sales representatives.

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Buy Generation Peer-to-peer B2B 130

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • 79 percent don’t score leads. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms.

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SEO Lead Scoring Lead Ranking Paid Search Agency 289

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 89

Marketing AI Paid Search Agency Lead Ranking Psychographics 89

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Forrester suggests marketers focus measurable program elements that are designed around business objectives. Odds are you are coming to expect more accountability from your marketing organization.

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Planning Budget Programs Marketing Budget Creation Allocation 100

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO.

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Demand Generation Studies Demand Generation 127

ViewPoint

MAY 29, 2012

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. times more revenue and 6.2 times the profit of average firms.

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Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Walker Sands

DECEMBER 4, 2023

Dave Parro, Co-CEO: Since joining Walker Sands in 2012, Dave has been instrumental in facilitating our expansion to sustain the agency’s rapid growth. In his new role, he will take full ownership of the agency’s corporate functions, including finance, talent, operations, IT, and sales and marketing.

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Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Event Recap: MarketingSherpa B2B Summit 2012. Content Marketing: Targeted persona strategy lists sales leads 124%.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

ANNUITAS

JUNE 10, 2020

It is a strategic component of a company’s overall go-to-market motion — complementary to and collaborative with a company’s sales and channel organization(s). Optimizing demand investments against sales outcomes. Effective Demand Marketing captures and helps to shape it by operating ‘outside-in.’

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Demand Work Management Marketing Management Peer-to-peer 162

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. Starting in 2012, Brock realized that the funnel concept was not making sense. Dig deeper: What is sales enablement and how do these platforms help bridge the marketing-sales divide? We track from the first visit to the sale close. That’s how people shop.

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 114

Top Rank Marketing

AUGUST 2, 2023

As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. We invite all B2B marketers to be a part of the 2023 B2B Influencer Marketing Survey and help shape the future of the industry.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Onalytica B2B

MARCH 15, 2018

But I also discovered that what I was writing about wasn’t helping that business. I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. And everything I do is an experiment. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

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Top of Funnel Paid Search Agency Social Media Blogger 0

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

The ROI Guy

APRIL 25, 2012

In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” The Alinean tools help answer the key purchasing decision questions of “Why Change?”, “Why Now?” in a more quantified and compelling way than traditional marketing collateral and sales pitches.

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Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Allocation 40

Allocation Budget Programs Peer-to-peer Marketing Proposals 40

Zoominfo

APRIL 16, 2018

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

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Zoominfo Verticals B2B Sales Rules 171

Biznology

DECEMBER 28, 2016

VALUE: Judge change by how digital transformation helps create the next business. AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site.

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Digital Transformation Case Study Case Studies Studies 184

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. With the importance of finance in the selection process, the following five best practices can help drive better success in 2012: 1.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. At this critical stage, defining the vision for the project, most buyers are researching options on their own, and not involving sales in the process.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

Convince & Convert

JANUARY 17, 2012

Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Specifically, I’m going to focus on blogging and the subjects you can address in your company’s content marketing efforts to not only completely stand out from the crowd, but also generate more leads and sales than you’ve ever done before.

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Transparency Paid Search Agency Business Marketing & Strategy 141

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. We called in some additional people we knew to help us solve the problems we were facing. Do we pay someone to help us figure this out?

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Give a percentage of proceeds or a dollar amount from the sale of a particular product to your designated charity. Are you ready?

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Planning Advertising Agencies SMS Thought Leadership 98

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. Additionally, the report prioritizes competencies of highly effective marketing organizations, to help pinpoint what marketers should be focusing on as they continue building our their capabilities.

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales?

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CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Martech

DECEMBER 13, 2021

John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifesto because we felt that the practices of agile were needed by marketers at this point in time.”.

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Co-Registration Paid Search Agency Marketing Proposals Work Management 133

Adobe Experience Cloud Blog

AUGUST 31, 2011

Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! We saw Neil Young talking about using Chatter to help his movie. Seriously, Chatter helping movies. This choice of data storage is definitely desirable to larger companies, especially when corporate compliance or government policies require such.

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Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA. This is not new. The same attitude was taken when GA migrated to UA.

Marketing Analytics Tools 81

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 81

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. As we lock arms virtually and try to help one another in the ways we can, our vast world suddenly feels a little smaller and a lot more connected.

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CMO Work Management Paid Search Agency Planning 335