Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". A lot of this is also in the eye of the beholder.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Sprout Social

FEBRUARY 5, 2020

Obviously, Facebook has no way of actually tracking how many literal eyes see your posts while scrolling through their newsfeed. So Facebook simply tracks how many unique screens your post displays on. For example, if a small bakery owner in Denver is trying to attract customers, they should keep an eye on their reach by city.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

DiscoverOrg

MARCH 31, 2016

The Integrated Environmental Media System (IEMS) has been described as ‘eye-popping’, ‘a pioneering project’, ‘breathtaking’ and ‘a stunning success’ in various reports. Building out LAX Terminal IT rooms to enable network coverage throughout passenger terminals.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Mereo

MARCH 16, 2023

Eyes train to screens for an average of 8+ hours a day. In a study he led in 2012, a group of hikers spent three days in a remote nature setting without any technology. KEEP YOUR SALES DEALS ON TRACK The post Stop to Smell the Springtime Flowers — and Boost Sales Performance Power appeared first on Mereo.

Eye-Tracking 41

Eye-Tracking Training Creativity Studies 41

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Which emerging trends do we need to keep an eye on? Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Adobe Experience Cloud Blog

MARCH 8, 2018

What may be funny and eye-grabbing in one country could be taboo and offensive in another. In 2012, Colgate starting marketing its brand Cue in France. ” Enthusiasts of your product will want to try different flavors if they’re edible like one reviewer did while tracking down 15 varieties of Kit Kats. Cultural Differences.

Design 134

Design Opt-out Eye-Tracking Thought Leadership 134

Oktopost

MARCH 21, 2019

Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. The practice started on Twitter where it because a mainstay, though it wasn’t until Instagram appeared in 2012 that another social media network really adopted them.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

NuSpark Consulting

JULY 28, 2015

Ted Rubin , author of Return on Relationship and How to Look People in the Eye Digitally , says it this way: Your Brand is what you do; your reputation is what people remember and share. According to a 2012 Social Media and Sales Quota Survey conducted by Social Centered Selling and A Sales Guy Consulting, 72.6% closed more than five.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

KoMarketing Associates

JULY 27, 2016

By pairing with the security products, Qihoo 360 search adopted a broad audience when it launched in 2012. This investment fast-tracked Sogou’s growth. With the growth of content marketing overall, B2B marketers should keep an eye on Sogou’s growth and development. Unique Features. Final Thoughts.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Trying to catch the eyes of customers? For the sake of awareness and easy sharing, tacking on a hashtag to any given campaign is a smart move to make it more visible and memorable in the eyes of your audience.

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

DivvyHQ

APRIL 9, 2019

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Since 2012, Google has re-tooled their algorithm and released dozens of updates that change how websites get traffic from search engines. Log your keywords and keep track of which ones are great whites versus school fish.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Sprout Social

MAY 10, 2019

A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

AUGUST 24, 2018

Even the most dedicated entrepreneur sometimes finds it tough to stay on track. So, how do you keep your eyes on the prize? Keep an eye out for defeatist attitudes -- refuse to let them infiltrate your organization. Kodak was founded in 1880 and filed for Chapter 11 bankruptcy protection in 2012. Obstacles can't stop you.

Thought Leadership 90

Thought Leadership Eye-Tracking Training Television marketing 90

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. To track user behavior data, this article provides a technique to track it inside Google Analytics. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. M&Ms achieved this with an “Eye-Spy Pretzel” puzzle posted as an image to its Facebook account.

Communities 80

Communities Enterprise Management Work Management Marketing Management 80

Marketing Insider Group

JUNE 30, 2011

Are you on track to meet your plan? OK, so let’s all take a deep breath, close our eyes and think ahead. It’s never too early to start planning for 2012! Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

LeanData

DECEMBER 20, 2016

We have been tracking LeanData’s progress the last few years, and it’s clear that the company has developed a unique routing solution that solves a foundational challenge every business faces,” said David Hartwig, a managing director at Sapphire Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

We have been tracking LeanData’s progress the last few years, and it’s clear that the company has developed a unique routing solution that solves a foundational challenge every business faces,” said David Hartwig, a managing director at Sapphire Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

Contently

SEPTEMBER 19, 2016

In fact, over the past few years, you could track changes in media by following trends in gaming culture. The Oculus Rift began as a gaming peripheral on Kickstarter in August 2012 and initially raised over $2 million before Facebook bought it for $2 billion two years later.

Trends 60

Trends Media Youtube Advertising Mediums 60

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. Riders can pay digitally, split the fare with other riders, and track their ride all the way to the destination. Uber drivers also receive perks.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

Hubspot

JULY 22, 2018

If you keep track of customer success metrics, you have a prime workflow opportunity on your hands. For instance, let's say you sell eye care products, and a customer purchases a six-month supply of prescription contacts. 12) Customer Success/Engagement Workflow. Main Triggers: Success Metrics or Product Usage.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Content Standard

OCTOBER 28, 2014

According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

ClickZ

JANUARY 24, 2020

Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data. In 2012, their mobile orders were 167%. Stay “in the know” by carrying out market research, tracking trends and user-generated hype.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Catch your B2B customer's attention with eye tracking. According to MLT Creative's Director of Buyer Behavior, Vann Morris, eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Content Standard

MAY 10, 2018

Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. She tracks your movement via GPS, knows exactly where you are at any given time. It’s just that most people don’t realize the extent to which they are being tracked.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Hubspot

NOVEMBER 13, 2017

In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. I'll give you a minute to dry your eyes after that one. Try juxtaposition in your next campaign to draw people's eyes -- and make them want to figure out what your quirky ad is all about.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

OCTOBER 16, 2019

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. Many companies and brands in the public eye undergo media training. or "How will we track the results of our work together?". Ask questions like "How have you tracked success for previous clients?".

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Biznology

DECEMBER 24, 2013

billion in 2012 should know better surely didn’t work well in her favor. Everyone’s eyes are on South Africa in the wake of Nelson Mandela’s passing and funeral. Is someone tracking your online reputation while you’re away? Add to all of this Twitter, Facebook, blogs, and a slow news day.

Social Media 80

Social Media Media PR Work Management 80

Hubspot

APRIL 1, 2018

My eyes are still wet while writing this blurb. In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. I'll give you a minute to dry your eyes after that one. What’s the lesson marketers can learn? Strive to be different. Always: #LikeaGirl. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). You can keep an eye on it here. Step 1: Check your code.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

DECEMBER 26, 2018

Those with an enviable track record in setting up or helping to grow businesses have easily-transferable skills they can use to make money from home. years to build up the business enough to sustain a living income, and I went full-time in 2012. Professional Consulting. Home-Based Child Care. Freelance Online.

Small Business Marketing 101

Small Business Marketing Business Paid Search Agency Amazon 101

Content Standard

SEPTEMBER 10, 2016

While advertising platforms continue to find ways to drive down costs and improve tracking for brands, a “pay to play” mentality has increasingly set in, meaning that brands hoping to get by on exclusively organic interactions are likely in trouble. Social Is Becoming Expensive. But it’s also fruitful. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Hubspot

DECEMBER 19, 2014

It was first introduced in August 2012. It was first introduced in April 2012. Mueller also cited some of Google''s eye tracking research , which found that social annotations like author photos completely changed the way users looked at search results. Image from Moz. July 2014: Pigeon 1.0.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JULY 22, 2015

Here's what Notre Dame's home page looks like on desktop: And here it is on mobile: Launched in 2012, the website was designed by an in-house team , and responsive design was among their top priorities. “We It was created in-house by the university's IT and communication departments and launched in September 2012.

Marketing Websites 28

Marketing Websites Best Practices Design User-Generated Content 28

Hubspot

MARCH 1, 2012

— Stephen Jackson (@roaddoggz) February 9, 2012. — Paul Danek (@Paul_F_Danek) February 10, 2012. — Jacob Mouritzen (@JacobMouritzen) February 10, 2012. Make a hashtag that is specific to your offline campaigns so you can track how many people are actually having a conversation about it. Inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28