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What To Do If Your Website Traffic Is Down

Hubspot

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). You can keep an eye on it here. Step 1: Check your code.

Traffic 28
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The Biggest SEO Blunders of All Time

Hubspot

When making big changes to your site, keep track of everything in a workbook. Overstock.com trades discounts for links, loses $1.05 Rap Genius was by no means the first company to construct a scheme for generating rank-boosting links. Another retail company, another link-building scheme. billion in 2011.

SEO 28
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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. The Siege Media blog sure is easy on the eyes. From podcasting and link-building to Amazon and PPC, its blog will be useful to every type of marketer.

Resources 101
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Conversion rate: Track and measure the engagement and conversion rates of your content. Now, let’s get started.

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How to Rank Without Building Backlinks

seo.co

Internal links are free while the right inbound links can be extremely expensive and time-consuming. Strategies for Earning Links (Instead of Manually Building Them) Without any form of link building, Google will have no gauge for your authority, and anything you do onsite will be stuck in an isolated island.

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9 Top-Notch Industry Conferences No Marketer Should Miss

Hubspot

This event takes place October 15-18th, 2012 in Las Vegas. This event takes place October 3rd-5th, 2012 in Boston. This event takes place November 15, 2012 in London. This event took place on May 1-3rd, 2012 in NYC. Keep an eye out for the next one! This event took place on April 2, 2012 in Boston.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

In solid thought though slightly broken English, Himanshu Sharma details the three most important dimensions and ten most critical metrics to track within Google Analytics for SEO purposes, concluding that “These are the only 10 metrics you need to quickly and accurately track the performance of any traffic source or dimension.”

SEO 100