DivvyHQ
APRIL 9, 2019
Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Since 2012, Google has re-tooled their algorithm and released dozens of updates that change how websites get traffic from search engines. Log your keywords and keep track of which ones are great whites versus school fish.
Sprout Social
MAY 10, 2019
A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.
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LeanData
DECEMBER 20, 2016
20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.
LeanData
DECEMBER 20, 2016
20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.
Content Standard
SEPTEMBER 10, 2016
While advertising platforms continue to find ways to drive down costs and improve tracking for brands, a “pay to play” mentality has increasingly set in, meaning that brands hoping to get by on exclusively organic interactions are likely in trouble. Social Is Becoming Expensive. But it’s also fruitful. percent in 2016.”
Hubspot
OCTOBER 2, 2013
If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database. Gmail’s new email tabs are also used to track engagement. Positive engagement includes, but is not limited to: Clicking on the links in an email. Forwarding an email.
Hubspot
FEBRUARY 18, 2013
According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. 2) Set Up Tracking Tokens for Different Sources.
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