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Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Since 2012, Google has re-tooled their algorithm and released dozens of updates that change how websites get traffic from search engines. Log your keywords and keep track of which ones are great whites versus school fish.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013.

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LeanData Announces Series B Funding Round Led by Sapphire Ventures

LeanData

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

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LeanData Announces Series B Funding Round Led by Sapphire Ventures

LeanData

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

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The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy

Content Standard

While advertising platforms continue to find ways to drive down costs and improve tracking for brands, a “pay to play” mentality has increasingly set in, meaning that brands hoping to get by on exclusively organic interactions are likely in trouble. Social Is Becoming Expensive. But it’s also fruitful. percent in 2016.”

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Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement

Hubspot

If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database. Gmail’s new email tabs are also used to track engagement. Positive engagement includes, but is not limited to: Clicking on the links in an email. Forwarding an email.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. When it comes to tracking the ROI of Twitter, there are two main things you should be measuring. 2) Set Up Tracking Tokens for Different Sources.

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