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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. Engagement Engagement tracks the number of actions people make on your posted content.

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How to improve your Facebook reach in 2020

Sprout Social

Obviously, Facebook has no way of actually tracking how many literal eyes see your posts while scrolling through their newsfeed. So Facebook simply tracks how many unique screens your post displays on. Organic, paid and viral reach. That means you can’t simply get a metric for your overall reach.

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The 17 Best Advertisements of All Time

Hubspot

My eyes are still wet while writing this blurb. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. The Lesson.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

In Melbourne, Australia, Metro Trains wanted to get across a simple message: No horsing around near train tracks. It became a viral success practically overnight: That video has over 51 million views as of this writing. I'll give you a minute to dry your eyes after that one. 13) Procter & Gamble: Thank You, Mom.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Many companies and brands in the public eye undergo media training.

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Single Grain

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. Vertical accounts are much easier to grow because you can do things like leverage viral trending content.