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11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Adobe Experience Cloud Blog

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Geraldine Gray , Senior Consultant, Appirio. Have any tips to add?

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Which emerging trends do we need to keep an eye on? So which is best?

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The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

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Playing to Win: How Using Gamification in Your Marketing Creates Engaging Communities

Content Standard

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. Social gamification can take several forms. One of the simplest approaches is leveraging social content as its own mini-game.

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. Riders can pay digitally, split the fare with other riders, and track their ride all the way to the destination. Uber drivers also receive perks.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Still, all eyes are on the web. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Maybe more. since 2002.